Images courtesy of SHOWstudioFashionFirst LookNick Knight on memoriesThe iconic photographer collaborates with Margiela for a new exhibition on scent and memoryShareLink copied ✔️November 28, 2013FashionFirst LookTextPriya De SouzaMaison Martin Margiela SS14 A single scent has the power to transport to another time, place or moment. Elusive fashion house Maison Martin Margiela’s fragrances have always stayed true to the brand’s house codes referencing and reminiscing their signature aesthetics. Now, photographer Nick Knight and SHOWstudio have collaborated with the Parisian brand on an exhibition devoted to the relationship between scent and memory. SHOWcabinet invites artists such as Fashion East designer Claire Barrow and illustrator Helen Bullock to depict a personal memory associated with Margiela’s Replica perfumes. The results are displayed in museum-like cabinets, alongside a perfume bar and Haute Couture pieces, relating to the notions of memory. Here, Nick Knight shares his personal memories. Dazed Digital: What's the earliest memory you can remember? Nick Knight: The ' winklepicker ' shoes of the biker who lived next door to my family. DD: Which scent triggers strong memories for you? Nick Knight: Serge Lutens. DD: What's the scent of your childhood? Nick Knight: My grandmother wearing Dior's Diorissimo. DD: Fondest memory to date? Nick Kinght: I don't look to the past for happiness, the future is always more exciting. DD: Strongest memory from your teenage years? Nick Knight: Discovering soul music. DD: How did you go about capturing memories for the SHOWstudio x Margiela exhibition? Nick Knight: We asked 21 of the world’s most exciting fashion illustrators to try one of the new Margiela fragrances and draw the memory the fragrance evoked in them. DD: What memory do you which you could erase from your mind? Nick Knight: None. I stand by all I have done. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duo Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?‘Westwood and Kawakubo are provocateurs’: Inside their powerful new exhibitA look back on Loli Bahia’s best fashion moments Sunrise Angel: Loli Bahia steps out of the shadowsIrish designer Robyn Lynch is riding the ‘green wave’ her own wayDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guide