Images courtesy of SHOWstudioFashion / First LookNick Knight on memoriesThe iconic photographer collaborates with Margiela for a new exhibition on scent and memoryShareLink copied ✔️November 28, 2013FashionFirst LookTextPriya De SouzaMaison Martin Margiela SS14 A single scent has the power to transport to another time, place or moment. Elusive fashion house Maison Martin Margiela’s fragrances have always stayed true to the brand’s house codes referencing and reminiscing their signature aesthetics. Now, photographer Nick Knight and SHOWstudio have collaborated with the Parisian brand on an exhibition devoted to the relationship between scent and memory. SHOWcabinet invites artists such as Fashion East designer Claire Barrow and illustrator Helen Bullock to depict a personal memory associated with Margiela’s Replica perfumes. The results are displayed in museum-like cabinets, alongside a perfume bar and Haute Couture pieces, relating to the notions of memory. Here, Nick Knight shares his personal memories. Dazed Digital: What's the earliest memory you can remember? Nick Knight: The ' winklepicker ' shoes of the biker who lived next door to my family. DD: Which scent triggers strong memories for you? Nick Knight: Serge Lutens. DD: What's the scent of your childhood? Nick Knight: My grandmother wearing Dior's Diorissimo. DD: Fondest memory to date? Nick Kinght: I don't look to the past for happiness, the future is always more exciting. DD: Strongest memory from your teenage years? Nick Knight: Discovering soul music. DD: How did you go about capturing memories for the SHOWstudio x Margiela exhibition? Nick Knight: We asked 21 of the world’s most exciting fashion illustrators to try one of the new Margiela fragrances and draw the memory the fragrance evoked in them. DD: What memory do you which you could erase from your mind? Nick Knight: None. I stand by all I have done. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMia Khalifa returns to the runway for Trashy Clothing’s Paris debutOff-White cooked up a Bitches Brew for AW26The rise of EsDeeKid in 5 tracksLoewe AW26 is daring you to come outside and playLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH Prize FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Inside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26How Team Oakley won gold at Milano Cortina 2026Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy