Fashion / IncomingMercedes–Benz Focus: Ann-Sofie BackA pioneer of conceptual Swedish fashion, Ann-Sofie Back redefines femininity in StockholmShareLink copied ✔️September 17, 2013FashionIncomingTextMaybelle MorganAnn-Sofie Back Having completed her MA at Central Saint Martin's in 1998, Ann-Sofie Back is a veteran and driving force behind conceptual fashion in Sweden. Since Back's appearance on the fashion scene, she has consistently subverted femininity and its associated silhouettes, and subjected the whole area to an eccentric overhaul. For SS14, ethereal sheer chiffon neckties were paired with masculine boxy shorts, and heels, futuristic extended transparent cones resting on spindly heels, complete with a wide strap adorned with 'BACK' in bold font. Back explains, "I love the Calvin Klein underwear from the 90s" and this logo-adorned, sporty undertone is evident throughout. Boisterous, raw lines further define the collection, but interjected with fleeting instances of feminine pleating and tulle sleeves. Never what you expect; but then again that isn't what Back does. For more on Mercedes-Benz Fashion Broadcasting click HERE Director: Sam Rowland Music: Nikitch - Don't Know why Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksIn the bag! Louis Vuitton gets nosy with new Speedy campaign Revisit this 20-year-old Margiela shoot from Dazed’s March 2006 issueEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy