A few designers have turned their gaze towards the symbolism of the desert for SS14, and in the case of Wooyoungmi, the fascination with the windswept landscapes lay with stark and graphic desert horizons. Here, the simple yet captivating contours of the desert translated into a collection built from precise lines and contrasting horizontal stripes – a leitmotif that was also mimicked in the show’s clean multi-strap sandals.

The designer’s first foray into denim played a key role in the clear-cut silhouettes. Japanese denim was worked into striking stripe colour-blocking, juxtaposing the indigo and sky blue material with cactus green and dazzling white, in exacting lines that lent a refreshing rigour to the casual material. 

But as ever with Wooyoungmi, there were plenty of deft details and embroidery to add some carefully placed disruption to the clean modernity. This season, it came in the form of a python print, which was worked into a chic pattern on collars and shirts, or sprawled across lightweight coats.