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Christopher Shannon Menswear SS14

Shannon storms London with translucent rubber, Liberty art fabrics and his strongest collection to date

A strange feeling of anticipation and anxiety surrounded the final day of LC:M. Much of it was down to Burberry’s big return to London and the impact it would have on British menswear, but when Christopher Shannon presented his collection an hour before the Burberry show it became clear that there was no need for anticipation, because Shannon had already stolen the show.

Taking reference from the birth of the Super club scene in Liverpool and Manchester, Shannon brought an ‘anything-goes’ mentality to the collection. Models appeared on the runway with glitter hair, wearing florescent rubber and PVC garments. This collection was a bold move for Shannon. He developed his ‘laddish silhouettes’ and sportswear references but unlike seasons before, Shannon was exploring high impact colours. His previous use of leather and jersey had developed into beautifully crafted and at times tailored vinyl, rubber and PVC – fabrics less associated with menswear and more so with fetish. Then came the Liberty art fabrics, which sat alongside pink suede and a bold zebra print that had been contorted as if induced by some sort of acid-trip. It was with this collection that Shannon launched him self into a new realm and hopefully a new era of British menswear.