Fashion / InsiderRaf Simons SS13 filmDirector and photographer Pierre Debusschere gives us the insider scoop on the new Raf Simons campaign, styled by Dazed's senior fashion editor, Robbie SpencerShareLink copied ✔️January 7, 2013FashionInsiderTextDazed DigitalFilmPierre DebusscherePhotographyPierre DebusschereStylingRobbie SpencerRaf Simons SS13 campaign "The idea behind this season's imagery came to life through a discussion between Raf Simons, Marieke Van Dongen and myself – our starting point was the SS13 show with the L.A. feeling and artist Brian Calvin's world. We texted with Raf about great movies we saw such as 'Last Days' by Gus Van Sant and 'Suspiria' by Dario Argento. Plusl paintings by Steven Shearer and Brian Calvin.We wanted to talk about a teenager, a fan of music with a dialogue between grunge and nature.From here the mainframe was decided; two boys sitting in a bedroom listening to an interview of someone they're a fan of. We wanted something real so I didn't force any movement during the filming process. We used the hair by Guido from the show as a starting point which didn't place too much much focus on the models' faces. There could be any teenager underneath this hair.We couldn't speak about teenagers without talking about an object of desire either, that's when we decided to include Anne-Catherine Lacroix as the incarnation of a pure teenage dream girl.We're not talking about sexuality but more feelings and emotions, the awkwardness of a teenage relationship, without saying too much about it."Director Pierre Debusschere at Art+CommerceStyling Robbie Spencer at IntrepidArt Direction Marieke Van Dongen at Raf SimonsHair Naoki Komiya at Julian WatsonMake-Up Adrien Pinault at Management+ArtistsModels Andrew Westermann at Tomorrow Is Another Day, Matthieu Gregoire at Success and Anne-Catherine Lacroix at HMMDirector Assistant Ismael Moumin at 254ForestDirector of Photography Amandine Klee1st Assistant Camera Graham JohnstonSound Designer Frederic Ameel at 254ForestStyling Assistant Elizabeth Fraser-Bell2nd Assistant Sebastien MeulenberghLine Producer Claire Silva MoreiraPost Production Pascal OberlinGaffers Pol Seif, Edwin Van HoveProduction 254Forestwww.rafsimons.com Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThese photos reimagine Barbara Kruger’s seminal streetwear dropBuy a copy of Dazed MENA to support relief efforts in LebanonGianni Versace is getting a major retrospective exhibitionHat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy