Fashion / FeatureBernhard Willhelm's Viral VacuumThe Paris-based designer showcases his SS13 animated lookbook on Dazed DigitalShareLink copied ✔️October 25, 2012FashionFeatureTextDazed Digital A few seasons ago, Bernhard Willhelm's mens' presentation in Paris was shut down because the plumes of coloured smoke he set off, along with blaring air raid siren, caused a commotion in the Marais. Willhelm is a designer who, since establishing his label in 1999 likes to play – and it remains. Over the years we’ve had everything from day-glo dinosaur prints to a collection dedicated to the American flag, a half-asleep/half-dead blissful SS13 menswear showcase and a lookbook where porn star François Sagat was his muse. For his SS13 womenswear, Willhelm has once again worked his magic, collaborating with director and 3D animator Geoffrey Lillemon on a pulsating, animated series of gifs – ripe for spreading virally and cheating death by seeding his legacy everywhere. Dazed Digital showcases the looks here, and caught up with Bernhard to learn more, getting recommended a WTF YouTube of outdoor Dysoning in the process. Dazed Digital: What inspired your collection this season?Bernhard Willhelm: Viral vacuums. I love sex and I love making love. I am clever, employed, well-read, opinionated, single and my mom constantly assures me, despite the horrendous photos, that I am irresistible. Just recently, I decided that I will not die, so it is inevitable too that I will realise my dream which is to be an ex-asshole and to be a rich contented bum. If you like what you see bernhard-willhelm.comDD: Can you tell us about working on the gifs?Bernhard Willhelm: We worked with 2D and 3D tricks: the model is photographed several times with the camera moving, then we set flickering of all frames, afterwards we created animated heads with a face scanner and morphed them with the pictures.DD: What’s the best gif you've ever seen?Bernhard Willhelm: Wendy Vanity’s Viral Vacuum DD: After checking out your gifs on Dazed Digital, what else are you going to look at?Bernhard Willhelm: Auction houses like Quittenbaum.de, Dorotheum.at or Drout.fr. I am looking for an old master! CREDITS:DIRECTOR AND 3D ANIMATION Geoffrey LillemonPHOTOGRAPHY Petrovsky and RamoneSTYLING Niki PaulsLEAD PRODUCER Valtteri Laihanen, Random StudioINTERACTIVE DEVELOPMENT Hugo Dechesne, Random Studio Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWales Bonner’s new collection is cut from the cloth of Indian cultureFashion’s Italian ‘Emperor’ Valentino Garavani has died Miuccia and Raf flipped the familiar at Prada AW26 men’s Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekRick Owens and Juergen Teller make out for MonclerOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy