Fashion / IncomingPREMIERE: Sergio Rossi SS13 filmFrancesco Russo commissions 'I Am Love' and 'Like Crazy' directors Luca Guadagnino and Drake Doremus to create a film of the new collectionShareLink copied ✔️September 21, 2012FashionIncomingTextDazed DigitalPREMIERE: Sergio Rossi SS13 film To be presented this evening at Milan fashion week, Dazed Digital pre-empts the event by screening the film and chatting to Sergio Rossi figurehead, Francesco Russo...Dazed Digital: How did you meet Luca Guadagnino?Francesco Russo: I met Luca a long time ago in Venice during the Festival while he was presenting his first feature film 'The Protagonist'. Since then we are very close friends.DD: Have shoes always held a fascination for you?Francesco Russo: My mother was a seamstress and as child I was with here all the time while she was working. Shoes have always been the element that magnify the femininity of all the women that were coming for the final fitting of their clothes. Since then my fascination for them never left me.DD: What does Sergio Rossi mean to you?Francesco Russo: Sergio Rossi is and has always been the triumph of seduction to me. This seduction is the key element I always try to reach when I work on a collection.DD: If any actress could wear your shoes, who would it be?Francesco Russo: I would give two names among others: Cate Blanchett one side and Rooney Mara on the other. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpet Reebok Your favourite Reeboks are getting a makeoverMoschino turned its AW26 runway into a reality showStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy