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PREMIERE: Sergio Rossi SS13 film

Francesco Russo commissions 'I Am Love' and 'Like Crazy' directors Luca Guadagnino and Drake Doremus to create a film of the new collection

To be presented this evening at Milan fashion week, Dazed Digital pre-empts the event by screening the film and chatting to Sergio Rossi figurehead, Francesco Russo...

Dazed Digital: How did you meet Luca Guadagnino?
Francesco Russo:
I met Luca a long time ago in Venice during the Festival while he was presenting his first feature film 'The Protagonist'. Since then we are very close friends.

DD: Have shoes always held a fascination for you?
Francesco Russo:
My mother was a seamstress and as child I was with here all the time while she was working. Shoes have always been the element that magnify the femininity of all the women that were coming for the final fitting of their clothes. Since then my fascination for them never left me.

DD: What does Sergio Rossi mean to you?
Francesco Russo:
Sergio Rossi is and has always been the triumph of seduction to me. This seduction is the key element I always try to reach when I work on a collection.

DD: If any actress could wear your shoes, who would it be?
Francesco Russo:
I would give two names among others: Cate Blanchett one side and Rooney Mara on the other.