Fashion / IncomingPREMIERE: Sergio Rossi SS13 filmFrancesco Russo commissions 'I Am Love' and 'Like Crazy' directors Luca Guadagnino and Drake Doremus to create a film of the new collectionShareLink copied ✔️September 21, 2012FashionIncomingText Dazed Digital PREMIERE: Sergio Rossi SS13 film To be presented this evening at Milan fashion week, Dazed Digital pre-empts the event by screening the film and chatting to Sergio Rossi figurehead, Francesco Russo...Dazed Digital: How did you meet Luca Guadagnino?Francesco Russo: I met Luca a long time ago in Venice during the Festival while he was presenting his first feature film 'The Protagonist'. Since then we are very close friends.DD: Have shoes always held a fascination for you?Francesco Russo: My mother was a seamstress and as child I was with here all the time while she was working. Shoes have always been the element that magnify the femininity of all the women that were coming for the final fitting of their clothes. Since then my fascination for them never left me.DD: What does Sergio Rossi mean to you?Francesco Russo: Sergio Rossi is and has always been the triumph of seduction to me. This seduction is the key element I always try to reach when I work on a collection.DD: If any actress could wear your shoes, who would it be?Francesco Russo: I would give two names among others: Cate Blanchett one side and Rooney Mara on the other. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs this the most corrupt World Cup ever?From Donald Trump’s alleged meddling to theories of a pro-Argentina conspiracy, accusations of foul play are taking over the 2026 World CupLife & CultureLife & CultureWhy the smartest person you know is watching Love IslandPull&BearFashionSongs Worth Reading: Sophia Stel and PULL&BEAR find dark academia in ParisMusicWhy everyone hates the FIFA World Cup halftime showDazed LeagueThe heart and soul of LA’s exploding street soccer sceneBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueInside an intimate soccer watch party in New YorkBeautyThe sexiest flesh-baring Instagram accounts you need to followMusicPhotos of Europe’s forgotten free party generation Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy