EXCLUSIVE: Ron Arad for PQ

Yesterday, Ron Arad presented his first eyewear collection, under the moniker PQ, at his Chalk Farm studio, a line up of styles with the free-thinking innovation the artist, architect and industrial designer has become synonymous with since the 80s; his work featured in museums from the Metropolitan Museum of Art, NY to the Centre Georges Pompidou, Paris and Victoria & Albert Museum, London.

Afraid of "boredom, fundamentalists and philistines," Arad's take on design is described as biomorphic, creating curved shapes across scale, from armchairs to opera houses, often incorporating steel and throwing tangents by using salvage (classic Rover car seats for instance, his first of many classics).

Technology is integral in creating something which genuinely didn't exist before. For PQ Eyewear, this involves abolishing screws and hinges and creating adjustable bridges, so that the frames fit properly (because no-one has a uniform nose). Dazed Digital visited the design icon's workspace and showroom to talk more.

Film by Max Langlands