Fashion / IncomingSwarovski Discover Your LightThe iconic crystal and jewellery label launch their new treasure hunt initiative this September, sparked off by the launch of their collaborative cinema spot shot by Bruno AveillanShareLink copied ✔️August 25, 2011FashionIncomingTextDazed DigitalSwarovski Discover Your Light Working with artist, photographer, and director Bruno Aveillan since early last year, Swarovski have created a unique cinematic piece to celebrate the fashion and jewellery brand’s 115 year heritage. Inspired by the beauty of light, Swarovski ventured to Turkey, moving from Istanbul to a salt lake outside of Ankara to shoot a breathtaking film in aim to capture the essence of movement and grace. This September 2011, the cinema spot ‘Discover Your Light’ will launch on the big screen, focusing around Swarovski crystal with their iconic Nirvana Ring as an integral part of the story. The enchanting tale revolves around a beautiful young woman, who moves through different facets of her personality to finally discover her true self and her future to come. This film will also mark the launch of the exciting new Swarovski 'Discover Your Light' Treasure Hunt, taking place in London on Saturday 24 September – for which Swarovski have collaborated with an interactive US games specialist to create the Treasure Hunt where players are guided by their Smart Phones using their unique app. Teams will be able to search the city to unveil clues and compete to win the trip of a lifetime to Paris, Barcelona, Florence or Istanbul, as well as many other prizes throughout the day. Register for your chance to take part in the Treasure Hunt HERE. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE Reebok What Went Down at Dazed and Reebok’s Classics Club NYFW partyFurry fashion? Why everyone wants to be a werewolf nowBACARDÍIn pictures: Unfiltered joy from the heart of Amapiano club cultureLEBLANCSTUDIOS is unleashing the dork inside of youThe North FaceThe North Face joins forces with Loyle Carner for Red Box LiveIs NYFW dying? These indie designers don’t seem to think soSalomonWatch a mini documentary about the inner workings of SalomonMarie Antoinette was reborn at Sandy Liang’s AW26 showIn pictures: Party girl glamour at Area AW26Fashion goes full frostbite at Gabe Gordon AW26Boy London America brings the guillotine to NYFWThe first campaign of Loewe’s new era stars a cast of cult actorsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy