Last September, Paris Fashion Week was overrun with designer debuts, as the cards fell on an historic year of manoeuvres at the top of luxury fashion. Now, as the SS26 campaigns trickle in, we’re getting to see those debut collections in a fresh light, as designers collaborate with photographers to expand on last season’s shows. Jonathan Anderson enlisted David Sims for his first Dior women’s campaign, which starred Greta Lee; Miguel Castro Freitas tapped London-based photographer Robi Rodriguez for Mugler, while Dario Vitale hired a trio of iconic image-makers – Steven Meisel, Frank Le Bon and Tania Franco Klein – for his short-lived stint at Versace. And now, it’s the turn of Jack McCollough and Lazaro Hernandez at Loewe.

This morning (February 16), the duo dropped their debut campaign for the house, and it stars a host of young, cult actors, all shot by American photographer Talia Chetrit. I Love LA’s True Whitaker stars alongside recently announced house ambassador Isla Johnston, who is about to hit the big time as the lead role in Baz Luhrmann’s upcoming Joan of Arc biopic. Cult actress Talia Ryder – who’s starred in Sean Price Williams’ The Sweet East and Ethan Coen’s Honey Don’t! – also joins them, alongside brand ambassador Chen Duling and 17-year-old Beau Gadsdon. In a statement released alongside the images, the house said that the quintet of actors are people “whose energy and auteurship, and ways to turn physical prowess and presence into an art form, mirror both Loewe’s ethos and the collection’s joyous spirit.”

Elsewhere, McCollough and Hernandez said that, “we are building a tight visual language that’s all our own: confident, playful, sunlit and positive. The individual personalities are what makes the picture, stretching the horizon”

At last September’s show, the pair presented a beachy collection filled with asymmetric skirts, legionnaire hats, colourfully striped maxi-dresses and bold leather moments. “The collection employs a visual language of reduced, sometimes sculptural forms and elemental colour, drawn from sportswear archetypes and often expressed through the medium of leathercraft,” explained McCollough and Hernandez at the time. A success both critically and in the often-unforgiving pantheon of social media, the SS26 collection set out their vision for the house, one that they will expand on on March 6, when the pair show their sophomore collection at Paris Fashion Week.

Scroll through the gallery above to see the full SS26 campaign