In honour of its 100th anniversary, Gucci has tapped Miley Cyrus for its new fragrance campaign, with the musician set to appear in a video and series of images shot by none other than Petra Collins.
Cyrus will be the face of the Italian house’s Flora Gorgeous Gardenia perfume, which will launch online on July 30 and in stores worldwide on August 1.
Gucci’s creative director Alessandro Michele will work on the campaign with Cyrus and Collins. Speaking to WWD, Michele described Cyrus as “an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time”. He added that the musician will perfectly embody the scent and the story behind it.