Fashion / NewsWatch Petra Collins’ whimsical new film for GucciThe photographer turns director for a new shortShareLink copied ✔️February 24, 2017FashionNewsTextVanessa Hsieh Did Petra Collins just put our curiosity to rest? After being announced with Hari Nef as part of an as-of-then undisclosed project with Gucci a few weeks ago, the photographer and former Dazed 100er premiered a new film she made for the brand in Milan last night. For the film, Collins drew on her childhood and Hungarian heritage, creating a whimsical celebration of Gucci glasses. Alessandro Michele’s fantasy fashion looks right at home in the world of these kids’ imaginations (played by her young cousins), which takes them from their sitting room through to a rock performance in a Budapest bathhouse – all just by putting on their grandma’s pink pair of lenses. “The eyewear is so playful and is something you put on and look through to feel different,” Collins explained to Elle. “The kids portray that. Their world is so big and mysterious. When they put on grandma’s sunglasses they imagine a whole new exciting world.” This isn’t the first time Collins has collaborated with the house, though – Collins has appeared both on the catwalk and in campaigns for Gucci before. And, as this #GucciDreamscape doesn’t seem to include other house muse Hari Nef, there’s probably more to come. Take a look at the film below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorials