Instagram/@kirinriderBeautyBeauty newsEuphoria’s beauty looks are the most inspiring on TV, of courseNew research into TV shows inspiring British beauty trends places Euphoria in the top spot, alongside The Queen’s Gambit and RiverdaleShareLink copied ✔️March 18, 2021BeautyBeauty newsTextAlex Peters In news that will surprise no one, Euphoria has been found to be the most influential television show on British make-up trends. Anyone who’s been on Instagram in the last year and a half, had a vague awareness of the SS20 fashion season, or just has eyes, will have known that already but it’s nice to make things official. In research carried out by gender-free make-up brand Jecca Blac, social media trends data was analysed to discover the TV shows that have most influenced beauty. Euphoria looks were found to be the most searched for and recreated on social media (Instagram, YouTube, and TikTok), while the hashtag #EuphoriaMakeup had the most views (516.7 million) on TikTok. Three of the eyeshadow looks seen on the series featured in the top 10 most influential make-up looks list. “We thought it would be interesting and fun to look at which TV looks were inspiring make-up wearers the most,” says Jessica Blackler, Jecca Blac founder. “Unsurprisingly Euphoria featured heavily – the make-up artists on the set of that show did an incredible job of creating iconic and creative looks that have undoubtedly inspired the public to glam up their face with bold colour and jewels.” Topping the list of influential looks was Maddy’s rhinestone eye look, while Rue’s glitter tears and Jules’ colourful eyeshadow also made the top ten, ranked at three and seven respectively. In second place was the “natural glow” of Bridgerton character Daphne, while the 60s cat eyeliner in The Queen’s Gambit and Cheryl Blossom’s red lip in Riverdale rounded out the top five. See the full list here. When Euphoria debuted in 2019, it was a cultural reset for beauty, marking the end of the full face Instagram aesthetic and bringing in a messier, more playful, more experimental attitude towards make-up. During the bleak political and environmental climates of 2019, the colourful, over-the-top make-up was a much needed tonic and its influence was immediately felt across the board from Instagram to the heavyweights at fashion week where rhinestone eyes and graphic liner were in full effect. Although make-up artists like Pat McGrath had been doing these kinds of looks for decades, Euphoria gave people permission to try it out for themselves – to take them off the runway and into the streets. As we wait for the much-anticipated second season, revisit our helpful guide to recreating the best Euphoria looks below. 1/39 You may like next 1/39 1/39 Instagram/@donni.davyCassie’s ice skating lookThis rhinestone-studded look of Cassie’s in episode eight is a moment of pure indulgence and fantasy.view more + 2/39 2/39 Instagram/@donni.davyCassie’s ice skating look“I wanted to create a feeling that was the opposite of Cassie’s present reality in this moment,” Doniella Davy explained of the inspiration behind the look.view more + 3/39 3/39 Instagram/@donni.davyCassie’s ice skating look“Think: what would the opposite of getting an abortion look like on Cassie’s face?” she continued.view more + 4/39 4/39 Courtesy of MaybellineCassie’s ice skating lookThe eyeshadow base: Maybelline Color Tattoo 24HR Cream Gel Shadow in Turquoise Foreverview more + 5/39 5/39 Courtesy of MaoXinTekCassie’s ice skating lookThe rhinestones: Crystal Rhinestone Stickersview more + 6/39 6/39 Courtesy of Anastasia Beverly HillsCassie’s ice skating lookThe lipstick: Anastasia Beverly Hills Matte Lipstick in Spiceview more + 7/39 7/39 Instagram/@donni.davyJules's spiky eye lookEvery make-up choice on Euphoria has been deeply thought through by the team to express exactly how the character is feeling in that moment. With these vinyl eye spikes in episode 8 Davy wanted Jules’s eyes to look like they could actually injure Nate.view more + 8/39 8/39 Instagram/@donni.davyJules's spiky eye look“It had to be visceral for the audience, and a little bit cheeky too, just shy of funny,” she says. Partner in crime Rue sports similar vinyls although more in keeping with the character. “I chose these bandit-reminiscent, kinda feline shaped black eye frames with just a hint of iridescence.”view more + 9/39 9/39 Courtesy of Face LaceJules's spiky eye lookThe vinyl eye spikes: Face Lace Spikelihoodview more + 10/39 10/39 Courtesy of Face LaceJules's spiky eye lookAlternative eye vinyls: Face Lace Holograflicksview more + 11/39 11/39 Courtesy of Face LaceJules's spiky eye lookAlternative eye vinyls: Face Lace Eye Hugsview more + 12/39 12/39 Instagram/@kirinriderMaddy's turquoise crystal look“There’s more to Maddy’s make-up than rhinestones and cat-eyes!” Davy says about the character’s signature bejewelled looks. “Underneath her elaborate armour, Maddy feels the pain of crushed childhood dreams and a psychotic and abusive boyfriend. I designed her make-up to have a fantastical element to it because despite her fierce outward personality, Maddy is a diehard Romantic who wants to transcend the “loveless marriage” that is her home life.”view more + 13/39 13/39 Courtesy of MaoXinTekMaddy's turquoise crystal lookThe rhinestones: Crystal Rhinestone Stickersview more + 14/39 14/39 Courtesy of ColourPopMaddy's turquoise crystal lookThe eyeshadow: ColourPop Pressed Powder Shadow in Formationview more + 15/39 15/39 Courtesy of House of LashesMaddy's turquoise crystal lookThe lashes: House of Lashes Iconic Lashesview more + 16/39 16/39 Instagram/@kirinriderMaddy's chain lookFor what make-up artist Kirsten Coleman calls Maddy’s “fuck off” look in episode 7, the team created a shimmering pale blue eye look with a delicate gold chain liner which they secured to the lid with lash glue.view more + 17/39 17/39 Instagram/@kirinriderMaddy's chain look“While in the jewelry-making section of Michaels one day looking for more fun things to glue on faces, I spotted some gold chains and knew immediately that I wanted Maddy to have chain eyeliner at some point, preferably during a moment of conflict,” says Davy.view more + 18/39 18/39 Courtesy of Anastasia Beverly HillsMaddy's chain lookThe eyeshadow: Anastasia Beverly Hills Moonchild Glow Kitview more + 19/39 19/39 Courtesy of ColourPopMaddy's chain lookThe eyeliner: ColourPop Crème Gel Liner in Big Splashview more + 20/39 20/39 Courtesy of MichaelsMaddy's chain lookThe chains: Michaels Hamilton Gold Curb Chain Necklaces By Bead Landingview more + 21/39 21/39 Instagram/@donni.davyJules's cloud lookJules has the most whimsical beauty style of the characters, often sporting colourful and playful shapes and designs around her eyes. In fact, every time Jules is wearing a new outfit, she has new make-up. One of our favourite Jules looks is this simple but striking cloud design from episode three.view more + 22/39 22/39 Courtesy of DepixymJules's cloud lookThe liner: Depixym Cosmetic Emulsion #0004 view more + 23/39 23/39 Courtesy of MAC CosmeticsJules's cloud lookThe pigment: MAC Cosmetics Pigment in Pure Whiteview more + 24/39 24/39 Courtesy of GlossierJules's cloud lookThe blush: Glossier Cloud Paintview more + 25/39 25/39 Instagram/@donni.davyRue's sad clown tearsRue’s shimmering under-eye makeup is a recurring theme, cropping up throughout the season in various guises depending on her mental state and culminating with the final iridescent glitter look in the finale which Davy says tied all of her glitter tear looks together.view more + 26/39 26/39 Instagram/@donni.davyRue's sad clown tearsIf you are new to working with glitter Davy shared some advice. “Pressed glitters work really well on top of powder eyeshadows, but the glitter may travel a bit to other parts of your face,” she explains. “Glitter gels, while they will stay exactly where you put them, will completely muck up a regular powder eyeshadow. Gels work the best either alone or on top of a longwear eyeshadow cream or liner.”view more + 27/39 27/39 Courtesy of Face LaceRue's sad clown tearsThe stars: Face Lace Dazzlestarsview more + 28/39 28/39 Courtesy of Glitter InjectionRue's sad clown tearsThe glitter: Glitter Injection in Star of the Seaview more + 29/39 29/39 Courtesy of Glitter InjectionRue's sad clown tearsThe glitter: Glitter Injection in Blueberryview more + 30/39 30/39 Instagram/@donni.davyJules's gold leafEveryone kills it with their costumes for episode six’s Halloween party from Lexi’s Bob Ross outfit to Cassie as True Romance’s Alabama Worley. Jules turns up as Claire Danes’s Juliet complete with glitter brows and gold foils around her temples which was secured with lash glue.view more + 31/39 31/39 Instagram/@donni.davyJules's gold leaf“I wanted to evoke something ethereal + romantic + gothic (pastel shimmery coral & gold version of gothic),” says Davy. “These gold flakes really took me on a ride though. Don’t laugh or breathe too hard while holding the container nearby or them flakes will take flight.”view more + 32/39 32/39 Courtesy of KryolanJules's gold leafThe gold leaf: Kryolan Metallic Flakes in Goldview more + 33/39 33/39 Courtesy of Too FacedJules's gold leafThe liner: Too Faced Glitter Pop Eyeliner in Yes Way Roseview more + 34/39 34/39 Courtesy of FentyJules's gold leafThe highlighter: Fenty BeautyMatch Stix Shimmer Skinstick in Confettiview more + 35/39 35/39 Instagram/@donni.davyKat's green lidsAs Kat’s confidence grows throughout the season, her fashion and make-up gets bolder and this amped-up green eye look on Kat that she pairs with a dog collar in episode four is a great example.view more + 36/39 36/39 Instagram/@donni.davyKat's green lidsTo complete the look apply your neutral lipstick with your finger for that bee-stung lip vibe.view more + 37/39 37/39 Courtesy of NYXKat's green lidsThe eyeliner applied like a shadow: NYX Slide On Pencil in Esmeraldaview more + 38/39 38/39 Courtesy of StilaKat's green lidsThe highlighter: Stila Heaven's Hue Highlighterview more + 39/39 39/39 Courtesy of NARSKat's green lidsThe lipstick: NARS Lipstickview more + 0/39 0/39