The hit TV series’ make-up department has bagged a well-deserved Emmy win – from Jules’ spikey eyes to Maddie’s gold chain cut crease, here’s how you can DIY Euphoria’s beauty moments
The make-up looks of Euphoria were a veritable visual feast for the beauty enthusiast’s eyes, and truly captured and defined this generation’s aesthetic. From sky blue eyelids with chainmail applique and rhinestone-studded eyebrows, to geometric face stickers and glitter tears, the HBO show’s make-up was colourful, bejewelled, and over-the-top in the best way – a much needed tonic for the bleak political and environmental climates of 2019. Drawing on influences ranging from VSCO and E-girls on TikTok to Nina Simone, make-up artist Doniella Davy created cohesive, distinctive visual identities for each character whether that was Jules’s (Hunter Schafer) colourful, whimsical lid designs or Kat’s (Barbie Ferreira) dominatrix-infused makeover.
Euphoria reflected and set the trends of Instagram glam in real-time and created a rippled effect through the wider fashion industry particularly the SS20 season where the Maddie, Jules, Cassie, and Rue looks were in full effect. It’s hard to remember the last time a television programme had as big a cultural impact on beauty as the first season of Euphoria had and now the make-up artists behind the looks are getting their due. Last night, Euphoria won an Emmy award for Outstanding Contemporary Makeup with department head Davy as well as Kristen Sage Colemand and Tara Lang Shah all included in the nod.
To celebrate the extremely well-deserved win, we’ve gone back through the beauty archives to rank the best looks from the show and to help you get the looks at home. And although the much anticipated season two has had to halt production in the midst of lockdown, we can still fantasise about what exquisite, otherworldly looks Davy has in store for us. Alexia Demie certainly knows what she wants for Maddy next season, telling Dazed Beauty last year, “I’m excited to push it and go for maybe some darker colours and experiment more with shapes.”

Cassie’s ice skating look
This rhinestone-studded look of Cassie’s in episode eight is a moment of pure indulgence and fantasy.

Cassie’s ice skating look
“I wanted to create a feeling that was the opposite of Cassie’s present reality in this moment,” Doniella Davy explained of the inspiration behind the look.

Cassie’s ice skating look
“Think: what would the opposite of getting an abortion look like on Cassie’s face?” she continued.

Cassie’s ice skating look
The eyeshadow base: Maybelline Color Tattoo 24HR Cream Gel Shadow in Turquoise Forever

Cassie’s ice skating look
The lipstick: Anastasia Beverly Hills Matte Lipstick in Spice

Jules's spiky eye look
Every make-up choice on Euphoria has been deeply thought through by the team to express exactly how the character is feeling in that moment. With these vinyl eye spikes in episode 8 Davy wanted Jules’s eyes to look like they could actually injure Nate.

Jules's spiky eye look
“It had to be visceral for the audience, and a little bit cheeky too, just shy of funny,” she says. Partner in crime Rue sports similar vinyls although more in keeping with the character. “I chose these bandit-reminiscent, kinda feline shaped black eye frames with just a hint of iridescence.”

Maddy's turquoise crystal look
“There’s more to Maddy’s make-up than rhinestones and cat-eyes!” Davy says about the character’s signature bejewelled looks. “Underneath her elaborate armour, Maddy feels the pain of crushed childhood dreams and a psychotic and abusive boyfriend. I designed her make-up to have a fantastical element to it because despite her fierce outward personality, Maddy is a diehard Romantic who wants to transcend the “loveless marriage” that is her home life.”

Maddy's turquoise crystal look
The eyeshadow: ColourPop Pressed Powder Shadow in Formation

Maddy's chain look
For what make-up artist Kirsten Coleman calls Maddy’s “fuck off” look in episode 7, the team created a shimmering pale blue eye look with a delicate gold chain liner which they secured to the lid with lash glue.

Maddy's chain look
“While in the jewelry-making section of Michaels one day looking for more fun things to glue on faces, I spotted some gold chains and knew immediately that I wanted Maddy to have chain eyeliner at some point, preferably during a moment of conflict,” says Davy.

Maddy's chain look
The eyeshadow: Anastasia Beverly Hills Moonchild Glow Kit

Maddy's chain look
The chains: Michaels Hamilton Gold Curb Chain Necklaces By Bead Landing

Jules's cloud look
Jules has the most whimsical beauty style of the characters, often sporting colourful and playful shapes and designs around her eyes. In fact, every time Jules is wearing a new outfit, she has new make-up. One of our favourite Jules looks is this simple but striking cloud design from episode three.

Rue's sad clown tears
Rue’s shimmering under-eye makeup is a recurring theme, cropping up throughout the season in various guises depending on her mental state and culminating with the final iridescent glitter look in the finale which Davy says tied all of her glitter tear looks together.

Rue's sad clown tears
If you are new to working with glitter Davy shared some advice. “Pressed glitters work really well on top of powder eyeshadows, but the glitter may travel a bit to other parts of your face,” she explains. “Glitter gels, while they will stay exactly where you put them, will completely muck up a regular powder eyeshadow. Gels work the best either alone or on top of a longwear eyeshadow cream or liner.”

Jules's gold leaf
Everyone kills it with their costumes for episode six’s Halloween party from Lexi’s Bob Ross outfit to Cassie as True Romance’s Alabama Worley. Jules turns up as Claire Danes’s Juliet complete with glitter brows and gold foils around her temples which was secured with lash glue.

Jules's gold leaf
“I wanted to evoke something ethereal + romantic + gothic (pastel shimmery coral & gold version of gothic),” says Davy. “These gold flakes really took me on a ride though. Don’t laugh or breathe too hard while holding the container nearby or them flakes will take flight.”

Jules's gold leaf
The highlighter: Fenty BeautyMatch Stix Shimmer Skinstick in Confetti

Kat's green lids
As Kat’s confidence grows throughout the season, her fashion and make-up gets bolder and this amped-up green eye look on Kat that she pairs with a dog collar in episode four is a great example.

Kat's green lids
To complete the look apply your neutral lipstick with your finger for that bee-stung lip vibe.