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rosalia mac viva glam campaign
Courtesy of MAC

Rosalía has teamed up with MAC to support the LGBTQ+ community

The artist has collaborated on a lipstick, with 100 per cent of the proceeds going to charitable organisations

After making a brief appearance in Cardi B and Megan Thee Stallion’s “WAP” music video, Rosalía has now announced that she’s teaming up with MAC

Posting on her Instagram account, the artist revealed that she is the newest ambassador for the cosmetic brand’s Viva Glam campaign – now in its 26th year. “I am so blessed to be #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics,” she said. As well as the campaign, Rosalía has also collaborated with the brand on a lipstick, with 100 per cent of the proceeds going towards organisations that support people living with HIV and Aids, as well as supporting women and girls in the LGBTQ+ community. 

“The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” Baltasar González Pinel, director of make-up artistry for MAC, told Billboard. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”

Stay tuned for when the lipstick drops later this month.