We’ve just had our first big celebrity beauty brand news of the year: it’s Baby Yoda. Welcome to 2020, everyone.
Baby Yoda, the undeniable breakout star and style icon from Star Wars series The Mandalorian apparently has beauty products on the way. Disney blog Inside the Magic reported over the weekend that Disney and Lucasfilm filed trademark applications in December for a wide range of Baby Yoda, AKA The Child, merchandise including sleeping bags, teapots and, importantly for us, non-medicated cosmetics, non-medicated dentifrices (toothpaste), non-medicated toiletry preparations, fragrances, and perfumes.
With the details of the products minimal at this point, we can only speculate what they might entail, but the broad categories listed could include everything from lipstick and eyeshadow to shampoo and body lotion.
2019 was undoubtedly the year of celebrity beauty brands, with the market being saturated with everyone from Lady Gaga to Millie Bobby Brown coming out with their own lines. After last month’s Pat McGrath Labs Star Wars-inspired collection, these new Baby Yoda beauty products perhaps signal a slight change of course for the industry… out of this world and into a galaxy far, far away.
