Pin It
Millie Bobby Brown
Millie wears cotton t-shirt Neil BarrettPhotography Collier Schorr, styling Robbie Spencer

Millie Bobby Brown is the latest celeb to launch a beauty brand


TextAlex Peters

She joins the ever-growing ranks with her new brand Florence by Mills

Stranger Things star and teen queen Millie Bobby Brown has become the latest in a long (long) line of celebrities to launch her own beauty brand. Targeted at Gen Z, Florence by Mills (named for Millie’s great-grandmother Florence) will encompass both clean skincare and a make-up range, with all products PETA-certified, cruelty-free and vegan. 

To create the range, Millie drew on her experiences in the make-up chair over the last few years and wanted to particularly ensure that the products would be good for young skin. “I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation,” she told WWD. “I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my make-up and boom, another pimple would appear.” 

The news about Millie comes shortly after it was revealed that Selena Gomez has filed for a trademark to start her own beauty brand. Ariana Grande, Kendall Jenner and Cardi B are all thought to have beauty products on the way as well.  

Florence by Mills will be sold at Ulta Beauty, Boots and online with all products priced between $10 and $34. The brand will donate part of its proceeds to the Olivia Hope Foundation, which was founded in honour of Brown’s late friend, Olivia Hope LoRusso.

Read Next
sojinails sojin oh nails nail artist Los Angeles
Sojin Oh pushes nail art boundaries with her nature-inspired creations Beauty Feature
Jazmin Bean pictures gallery Dazed 100 2020
Meet Jazmin Bean, the paradoxical pop star with an otherworldly look Beauty Feature
Naomi Pat McGrath Labs
Naomi Campbell has been crowned the saintly first face of Pat McGrath Labs Beauty news
Morgane Martini
Morgane Martini’s high glam make-up will have you daydreaming of blush Spotlight
Jackie Kennedy Onassis
Jackie Kennedy Onassis’s skincare routine has been uncovered Beauty news
Justin and Hailey
Hailey and Justin Bieber are threatening to sue a TikTok plastic surgeon Beauty news
iomikoe johnson woods vitiligo tiktok social media
The Vitiligo Goddess is here to spread awareness on TikTok Beauty Feature
La Piscine
We found the best SPF sunscreens for your every need and desire Beauty Feature
Jawzrsize2
Reviewing all the sponcon beauty products you definitely shouldn’t try Beauty Feature
Till Janz Magic Youth
Dazed Beauty Club is officially open for business Beauty news
Abby Roberts artistry tiktok makeup
TikTok superstar Abby Roberts on artistry, identity, and her huge following Beauty Feature
Harris Reed, Thriving In Our Outrage
Harris Reed on the angelic, sordid beauty of their final collection Beauty Feature
Isamaya Ffrench
Isamaya Ffrench announced as the new Burberry beauty director Beauty news
Miley Cyrus
Watch Miley Cyrus predict the return of the mullet back in 2008 Beauty news
Fred Harding large hands viral tiktok
TikTok teen goes viral for his extremely large hands Beauty news
kaia gerber tattoo quarantine stick and poke
An expert on DIY stick and poke tattoos – the dangerous lockdown trend Beauty Feature