Pin It
Millie Bobby Brown
Millie wears cotton t-shirt Neil BarrettPhotography Collier Schorr, styling Robbie Spencer

Millie Bobby Brown is the latest celeb to launch a beauty brand


TextAlex Peters

She joins the ever-growing ranks with her new brand Florence by Mills

Stranger Things star and teen queen Millie Bobby Brown has become the latest in a long (long) line of celebrities to launch her own beauty brand. Targeted at Gen Z, Florence by Mills (named for Millie’s great-grandmother Florence) will encompass both clean skincare and a make-up range, with all products PETA-certified, cruelty-free and vegan. 

To create the range, Millie drew on her experiences in the make-up chair over the last few years and wanted to particularly ensure that the products would be good for young skin. “I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation,” she told WWD. “I guess I could never find anything that I liked to put on my face and it felt good. I’d take off my make-up and boom, another pimple would appear.” 

The news about Millie comes shortly after it was revealed that Selena Gomez has filed for a trademark to start her own beauty brand. Ariana Grande, Kendall Jenner and Cardi B are all thought to have beauty products on the way as well.  

Florence by Mills will be sold at Ulta Beauty, Boots and online with all products priced between $10 and $34. The brand will donate part of its proceeds to the Olivia Hope Foundation, which was founded in honour of Brown’s late friend, Olivia Hope LoRusso.

Read Next
acOLVGcR
Eyes wide smudged: Intense black eye make-up is in Beauty Trends
FORGO
The just-add-water skincare of the future is here Beauty Feature
Brit Dawson laser tattoo removal
Everything you’ve ever wanted to know about laser tattoo removal Tried and Tested
1315847
January 2022: start the year off on a high this Capricorn season Horoscopes
Hair Story: A love letter to Black hair
This short film is a love letter to the beauty and power of Black hair Beauty Film
Euphoria
The ultimate holiday gift guide for all beauty lovers (including yourself) Beauty Feature
Tyler, the Creator Golf le Fleur
Tyler, the Creator busts into beauty with a dreamy gender-neutral brand Beauty news
Yeule
PC Music affiliate Yeule’s perfume will protect you against demonic summons Beauty news
best lip balm dry skin glossier pat McGrath
This website finds exact formula dupes of expensive skincare Beauty news
Tarot series – Tabitha Swanson and Laura Schaeffer
These artists transform tarot cards into ethereal 3D fantasy worlds Beauty Feature
Glossier London 04
Everything you need to know about Glossier’s IRL London space Beauty news
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film