The new Halima Aden fronted campaign for MAC is fire

Last month MAC announced they would be teaming up music icon Mary J. Blige on a new lipstick collection. Comprising 24 cream lipsticks, the  Love Me collection is broken up into three colour categories, with eight shades in each. Think nudes, reds, and purples, all of which contain lychee fruit extract and argan oil to bring that moisturising factor while boasting a super refined pigment. As if you weren’t already excited enough, the brand has now released the official campaign. And it’s lit.

Based around the concept of self-love, the Love Me campaign features a stellar line up of six larger than life characters, all of whom embody for MAC that sense of “self-empowerment, joy and zest for life.” There’s body positive activist Amber Wagner, whose daily affirmations on Instagram will leave you feeling like you literally own the world, pop star and former Dazed 100er Rina Sawayama, beauty influencer Frances O’Sullivan, ballet soloist Harper Watters, Puerto-Rican artist Maxine Ashley and Dazed Beauty favourite Halima Aden.

Sadly, the lipsticks won’t be available until August 1, but this supercharged campaign should be enough to keep you going until then.