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Photography Maisie Cousins

An introduction to ASMR

Get ready for goosebumps, as Chyna Unique invites into the world of ASMR

Welcome to the Dazed Beauty Digital Spa, a space where you can come to escape the stresses of everyday life. From ASMR to chanting, in this section, we'll be hosting a series of interactive podcasts that explore the role of sound in wellness. 

In the latest episode of our wellness podcasts, we're looking at ASMR which stands for “Autonomous Sensory Meridian Response” - a term coined in 2010 by Jennifer Allen. ASMR is generally categorised as a physical tingly feeling or hyper-relaxed state that moves through the scalp, neck and upper spine, triggered by certain noises and visuals. There's a whole host of people online creating content specifically under the umbrella of ASMR.

Today our guest is Chyna Unique. Based out of Texas, Chyna has built up a huge following online, both on YouTube and on Instagram, and belongs to a growing community of ASMR influencers who focus solely on beauty. From running her freshly manicured hands over a microphone to recording herself applying lipgloss, smacking her lips to reveal the texture, Chyna’s videos are totally hypnotic. Have a listen and feel yourself begin to relax...