Want to look like Kylie Jenner on the cover of Dazed Beauty Issue Zero? Hot on the heels of creating bespoke, AI-produced hair and make-up looks for the young beauty mogul, Beauty_GAN is back, this time as our very own interactive Instagram face filter.

An algorithm that gathers data from beauty images on Instagram and teaches itself how to produce its own, Beauty_GAN is a one of a kind computerised beauty imagery generator.

Designed with the aim of recreating the trademark morphing beauty images that the beauty_GAN algorithm produces, the filter creates an instantly accessible make-up look that seems like it is on your face, all via the power of your smartphone screen.

The filter reacts when users tap the screen; by doing so, another layer of visuals are revealed which mimic the process of scanning and analysing the user’s facial expression, changing depending on each person’s appearance. Princess Gollum, Isamaya FFrench and Aweng have already tried it and the effects are spooky. 

The filter has been constructed by the designer Aaron Jablonski (aka @exitsimulation on Instagram) along with artists Selam X and ART 404. It’s available to use on Instagram from now. To get it follow @exitsimulation, click this link for a one time use or look out for it on your Instagram Stories. 

Credits:

Artists: Selam X & ART 404
Creative Director: Sebastian Zimmerhackl
Creative Director: Ben Freeman
Art Director: Lukas Rudig
Computer Scientist: Jens Wischnewsky
Creative Technologist: Moises Sanabria
Face filter: Aaron Jablonski / exitsimulation
Designer: Marius Tetlie
Dataset Manager: Neneh Opheim
Developers: Artur Neufeld, Tim Pulver and Eduardo Maluf de Campos
Philosopher: Benedikt Fischer