Beauty / Beauty newsBeauty / Beauty newsExclusive: Lana Del Rey crowned the new face of Gucci GuiltyTo celebrate, the iconic fashion house is throwing a massive party tonight at LA’s famous Hollywood Forever CemeteryShareLink copied ✔️November 2, 2018November 2, 2018TextAlex Peters Lana Del Rey joins Jared Leto as the new face of Gucci’s seminal fragrance Guilty. To mark the announcement, the fashion house will be throwing a party in LA’s famous Hollywood Forever Cemetery tonight. Joining the two glamorous stars of the campaign will be Gucci’s creative director Alessandro Michele, as well as Courtney Love who will be documenting the festivities with an Instagram stories takeover. Lana Del Rey – Spring/Summer 2017Photography Charlotte Wales, Styling Robbie Spencer As well as being the spooky venue for the party, Hollywood Forever Cemetery will also feature as the backdrop for the new campaign. Launching worldwide in January 2019, it will include a video and images and reveal the new bottle design for Gucci Guilty Pour Femme. This is not the first time Alessandro Michele has taken inspiration from the famous cemetery. Pieces from Gucci’s SS17 collection were influenced by the landmark after Michele attended a party there in honour of Johnny Ramone. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREProduct of the week: Starface’s ‘magical, squeaky clean’ lip balmTattoo Assembly showcases the cutting edge of tattoo culture RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Horoscopes April 2026: A 7 year cycle has ended – so what’s next?The best new scents, from real strawberries to mother’s breast milkPITKISSER captures the beauty and rage of LA’s girl mosh sceneConner Ives and MAC team up to protect the dolls Who is looksmaxxing really for?How the BDS movement has changed the way we eatGoop horror: The new wave of literature skewering the beauty industryDoctors debunk Clavicular’s beauty routine, step by stepYSL Beauty’s Block Party showed the changing face of gen Z nightlifeEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy