BeautyBeauty newsBeauty / Beauty newsExclusive: Lana Del Rey crowned the new face of Gucci GuiltyTo celebrate, the iconic fashion house is throwing a massive party tonight at LA’s famous Hollywood Forever CemeteryShareLink copied ✔️November 2, 2018November 2, 2018TextAlex Peters Lana Del Rey joins Jared Leto as the new face of Gucci’s seminal fragrance Guilty. To mark the announcement, the fashion house will be throwing a party in LA’s famous Hollywood Forever Cemetery tonight. Joining the two glamorous stars of the campaign will be Gucci’s creative director Alessandro Michele, as well as Courtney Love who will be documenting the festivities with an Instagram stories takeover. Lana Del Rey – Spring/Summer 2017Photography Charlotte Wales, Styling Robbie Spencer As well as being the spooky venue for the party, Hollywood Forever Cemetery will also feature as the backdrop for the new campaign. Launching worldwide in January 2019, it will include a video and images and reveal the new bottle design for Gucci Guilty Pour Femme. This is not the first time Alessandro Michele has taken inspiration from the famous cemetery. Pieces from Gucci’s SS17 collection were influenced by the landmark after Michele attended a party there in honour of Johnny Ramone. Expand your creative community and connect with 15,000 creatives from around the world.READ MORESirena Warren shares her 2026 beauty affirmationsTattoos, body art and raves: The 7 most viewed beauty photo stories of 2025Lenovo & IntelInternet artist Osean is all for blending art and technologyWatch: Aquaria’s miraculous Christmas make-up tutorial2026 Horoscopes: Things are looking… kind of positive??Cannelle shares her 2026 beauty affirmationsIn pictures: The most memorable celebrity beauty looks of 20255 ways to celebrate the winter solstice like a witch Modern Rituals is the photo book chronicling London’s tattoo sceneAll in white linen: Unpacking the ‘glowy’ aesthetics of TikTok gurusMalcolm Marquez answers the dA-Zed quizPaloma Sandoval shares her 2026 beauty affirmations