Lana Del Rey joins Jared Leto as the new face of Gucci’s seminal fragrance Guilty. To mark the announcement, the fashion house will be throwing a party in LA’s famous Hollywood Forever Cemetery tonight. Joining the two glamorous stars of the campaign will be Gucci’s creative director Alessandro Michele, as well as Courtney Love who will be documenting the festivities with an Instagram stories takeover.
As well as being the spooky venue for the party, Hollywood Forever Cemetery will also feature as the backdrop for the new campaign. Launching worldwide in January 2019, it will include a video and images and reveal the new bottle design for Gucci Guilty Pour Femme. This is not the first time Alessandro Michele has taken inspiration from the famous cemetery. Pieces from Gucci’s SS17 collection were influenced by the landmark after Michele attended a party there in honour of Johnny Ramone.