Arts+Culture / NewsGhost in the Shell’s meme generator has backfiredA marketing campaign for the upcoming film, which asks fans to create images around the phrase ‘I am major’, has been repurposed to put it on blast for whitewashingShareLink copied ✔️March 14, 2017Arts+CultureNewsText Anna Cafolla “I am hunted. I am the hunter. I am coming for them. I am Major,” Scarlett Johansson says in a new teaser for the upcoming live-action remake of the hallowed anime Ghost in the Shell. “Who are you” is the question put to viewers. Given the serious criticism for whitewashing a Japanese masterpiece, people took the opportunity to absolutely drag the production. IAmMajor.me provides backdrops and stills from the film for people to add “I am…” captions that ‘represent themselves’. Suggestions include “strong” and “dreamer”. Taking Ghost in the Shell to task for hiring a white actress for the Japanese Major, the human cyborg that leads an elite task force against criminals for the government, people tried out “I am in love with white feminism” and “I am Hollywood’s latest white-washed victim”. Several images shared on Twitter depicted Japanese actors such as Kaede Aono and Rinko Kikuchi, with one reading “I am right for the role”, “I am the woman that should’ve been cast”, and another, “I am…the perfect Major”. Others used the opportunity to call out similar instances where Asian actors were sidelined in favour of white actors. Tilda Swinton in The Ancient One showed up, as well as Finn Jones in the Netflix series Iron Fist. “Diversity is important in Hollywood, and I would never want to feel like I was playing a character that was offensive,” Johansson previously told Marie Claire. “Also, having a franchise with a female protagonist driving it is such a rare opportunity. Certainly, I feel the enormous pressure of that – the weight of such a big property on my shoulders.” The Ghost in the Shell Website https://t.co/eqy8CpndC6 has a meme maker of sorts where anyone could "become Major" so I had some fun.... pic.twitter.com/EadKs04H9a— VzA (@ValerieComplex) March 11, 2017im bored so i made some memes in the ghost in the shell website pic.twitter.com/dqhDiYVZo2— bee (@shellheads) March 12, 2017I Am White. I Am Appropriated. #IAmMajorhttps://t.co/SrLHTgQgsTpic.twitter.com/KVzk4XAHqk— Pink Veronica 🏳️🌈 (@riotgrrlriot) March 13, 2017У «Призрака в броне» появился сайт IAmMajor.me. Здесь можно создать собственный постер с крутым слоганом. И теперь нас не остановить: pic.twitter.com/fDfcEeT1IP— Vertigo (@Vertigo_com_ua) March 13, 2017Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureArt & PhotographyVisceral photos that capture the unease of femininityArt & PhotographyDressing for a ball: Dazed serves football couture for summerBeautyThe hairy politics of on-screen pubesMusic‘Korn is the cement of my being’: Portraits of metal fans in Mexico CityArt & PhotographyThese intimate portraits examine India’s influencer cultureFilm & TVMyha’la: ‘I have a lot of big feelings’BeautyHoroscopes June 2026: Love deeply, take risks, and embarrass yourselfFilm & TV7 sex worker-approved films about sex workEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy