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Prada MOVEment Kevin Frilet
Dancers of Tanztheater Wuppertal in costumes by Prada for a film by Kevin FriletPhotography by Albrecht Fuchs, courtesy of The Guardian

Best of the web

Why we’re wrong to diss Madge, BTS with Jeff Bridges, who’s really running your fave social media accounts and when dance meets Prada

MEET THE COMPANY SECRETLY RUNNING ALL YOUR FAVOURITE SOCIAL MEDIA ACCOUNTS

“I’ve always wondered about where those weird trending hashtags like #WayToRuinAMovie or #Bandwiches came from. Twitter’s top ten trends is consumed by at least one every day. This article sheds some light on the slightly sinister and soulless methods at play behind the scenes to get the world playing games, increasing followers and in turn, revenue. Social Chain is a group of people in their early twenties who lift material from all corners of the internet and run hundreds of faceless accounts, churning out jokes and content that may or may not appeal to a legion of people sat at their computers. Social Chain’s empty, undecorated office acts as a fitting accompaniment to their virality drive." – Thomas Gorton, Digital News Writer (@AngstromHoot)

JEFFERSON HACK’S FASHION-DANCE MASHUP: TANZTHEATER WUPPERTAL PERFORM IN PRADA

“Watch the stunning Fallen by Prada the first film in AnOther Magazine's innovative fashion and dance film series MOVEment that launches on Monday.” – Sean Carpenter, Digital Marketing Coordinator (@seancarpenter2)

BOMB TUNE

“Bombtune blog is the guilty pleasure tab in my bookmarks folder of morning reads. Yeah, I do read it for his insightful weekly comment round ups on social media, new apps and updates. And the ‘links worth reading’ really are worth reading, sending me into hour long internet spirals of think pieces in hidden online corners I would never have discovered myself. But secretly I really go there for the super cheesy, inspirational one-liners that sign off his daily journal musings on tech, creative productivity and the everyday. Like this: ‘Life doesn’t have to be perfect. It just has to be good.’ Not sorry.” – Natasha Slee, Social Media Assistant (@TashaLouiseS)

WE NEED TO TALK ABOUT SEXUAL HARASSMENT IN NIGHTCLUBS

"I'll never really understand how it feels to be in the horrible situation of being sexually harrassed in a nightclub. Nonetheless I found this a fascinating read. It really is a major problem at the moment. I seem to spend way too much of my time in clubs standing in between one of my girl mates and some sleazy guy wearing a shit snapback who thinks that because he's had a couple of jagerbombs and watched a rap video it's cool to feel up a girl. Chantelle Fiddy does a great job of articulating this. If there's one article you need to read this week, this is it." – Dan Adeyemi, Front End Web Developer (@iamdaneyelid)

#LIGHTENUP

"Brilliantly illustrated piece about race and representation in comic books. I’ve managed to make it sound totally dry, but the pictures are great – and why *can’t* Melita be Brown?" – Hannah Moth, PR and Branding Manager (@Hannah_Moth)

HOW TO OPTIMIZE YOUR FLESH PRISON

"Are you pear shaped? Apple shaped? Do you have your mother’s breasts and your father’s eyes, or vice versa? Are you classic? Wild? Flirty? Ethnic? A Samantha? A Shoshanna? An Abbi cusp, Ilana rising? Multiply your BMI by the cost of your foundation, then subtract the number of times in 1990 you never read Naomi Wolf. Turn this magazine upside down to tabulate your score, record the number in a softcover Moleskine, then throw it in the trash." – Aimee Cliff, Music Editor (@aimeecliff)

THE REACTIONS TO THAT MADONNA KISS BACK UP SHITTY AGEIST MISCONCEPTIONS ABOUT HOW MEN MATURE BUT WOMEN DECAY

“Admittedly, Drake and Madonna's long, sloppy snog made me feel a bit like ending it all – but not quite as much as the major mysogynist backlash that came crawling out from all corners of the Internet straight after. It seems that, when you're talking about older women, suddenly all that nasty shit you wouldn't normally say about ANYONE becomes okay. Plus, it got really annoying to see eight bajillion people on my timeline make a joke about 'tfw you don't cast ur patronus in time lol' or 'Madonna is so old and gross like a dementor haha'. I mean seriously, everyone made that joke –  it was REALLY BORING.” – Dominique Sisley, Editorial Assistant (@dominiquesisley)

JEFF BRIDGES – PANORAMICS

“Who knew the dude could handle a camera?! I’ve always been intrigued by BTS photography and was pleasantly surprised to find Jeff Bridges' personal collection of stills.” – Camilla Mathis, Production Coordinator (@CamillaMathis)

THE SAFETY OF PLACE: HOW GHE20G0TH1K STARTED A WAVE

“I'm a big fan of Venus X's take-no-prisoners approach to clubbing. A lot of club nights pay lip service to the idea of a 'safe space' for queers and minorities, but she went beyond that to create a fully immersive night that not only catered to them but celebrated them. Also, the music is banging.” – Zing Tsjeng, News Editor (@MissZing)

THE NEW YORKER'S FIVE BOROUGHS FREESTYLE

“The other august publishing house to launch a fantastic dance-centric video series this week is the New Yorker. While Dazed's sister title AnOther crossed high fashion with high culture for their MOVEment series, the world's best weekly watched their streets for emotion in motion, celebrating freestyle dance vernaculars from each of the five boroughs. This edition showcases Brooklyn and Bruk Up – a Jamaican style attentive readers will remember from our Storyboard P triptych.” – Charlie Robin Jones, Digital Editor, (@charliexjones)