Do blondes really have more fun?

Well, do they? That’s the question Jonathan Leder is asking in volume two of his and Amy Hood’s thought provoking, erotic publication A Study in Fetishisms. Starring models Molly Constable, Kayslee Collins, Lindsay Jones, Jeanette Laven and Amy Hood herself, the tome delves into all things fair-haired; “a tribute to the spirit of America, it's fascinations with life, glamour, beauty and tragedy, and to the women that made, and continue to make, it possible,” reads the website’s run-down of the latest issue. Below, we run an extract from its pages which aims to explain that very question.

There's a widespread rumor that light haired lassies have more than their fair share of fun. This somewhat unfounded notion persists in large measure due to the commercial exploitation of bleaches and color rinses sold and promoted as women's answer to nature gone awry. As a result, natural brunettes spend untold millions annually in quest of the fun supposedly reserved for blondes only.

Yet another notion substantiates the belief. The thought comes to mind, for example, that male fascination with fair haired femininity is the direct result of filmdom's preoccupation with blondes as the ultimate sex goddess. From Jean Harlow to Marilyn Monroe, the emphasis has traditionally been oriented to the lighter shades and few males have failed to respond to the sensuality of the super-star sexpots. It's hardly surprising that many men equate fun-time with girls who sport golden cascades.

"Gentlemen Prefer Blondes" is more than just a movie title. It's a capsule phrase indicative of what many men have come to accept as a reasonable criteria when it comes to choosing their women. Presumably the chosen are thrilled by all the attention they get. Is it any wonder many girls swap their dark tresses for the greater allure of blondeness?

Modern men are apt to take their women as they find them but the blonde-fun syndrome is apparently here to stay despite its obvious drawback. There used to be a certain security in the knowledge that "only your hairdresser knows for sure," but in the face of current trends, it's reasonable to assume husbands and lovers share the secret too!

A Study in Fetishisms is available now from Imperial Publishing, click here for more information