Installation shot of Subscribe: Artists and Alternative Magazines, 1970-1995 (2021)Image courtesy of the Art Institute of Chicago

How alternative magazines confronted and transformed the world

From 80s mag Blitz to The Face, Chicago exhibition Subscribe traces the counterculture that publications of the 70s, 80s, and 90s brought to life

Between the 1970s and the 1990s, an innovative new publishing phenomenon emerged, fusing the production values of photo-led titles such as Vogue and Life with the more subversive, experimental design elements of zines. Bridging the gap between the political, underground pamphlets and newspapers of the 1960s with the glossy mainstream publications that dominated the newsstands, this wave of alternative magazines created a new space for artists to exhibit their work and a new means by which they could disseminate their art and ideas. 

Through these turbulent few decades, magazines such as Dazed & Confused, The Face, i–D, Think Ink, The Source, Blitz, and Out/Look became important repositories for artists and writers such as Wolfgang Tillmans, Hilton Als, Laurie Simmons (mother of Lena Dunham), Liz Johnson Artur, and Lyle Ashton Harris. Where magazines had once been regarded as ephemera, these new publications were more potent forces with the power to tangibly shape popular culture, bringing subcultures and underground movements to the fore while challenging what mainstream culture looked like and what it could conceivably contain. 

A new exhibition, Subscribe: Artists and Alternative Magazines, 1970-1995 at the Art Institute of Chicago explores ways in which these publications amplified the voices and visibility of marginalised groups. “These magazines fostered networks that were vitally important for rising artists at the time,” co-curator Michal Raz-Russo explains in a statement about the exhibition. “By underscoring a collaborative approach, they were among the most innovative and groundbreaking spaces for discussions about art, culture, and politics.” 

Containing over 130 issues of these seminal magazines, along with photographs and time-based media works by artists featured in the publications, the exhibition traces developing threads and discourses through their pages. “Rather than attempt a complete survey, Subscribe focuses on particular moments of innovation,’ noted co-curator Solveig Nelson. “One important arc is how queer content and perspectives became central to magazines as art objects and as spaces. Another is the way that many artists pushed back against the limitations of magazines.”

Subscribe: Artists and Alternative Magazines, 1970-1995 is at the Art Institute of Chicago until May 2 2022

Read Next
ListsThese impactful photo projects respond to Black History Month

In celebration of Black History Month, we ran a callout inviting photographers and artists in Dazed Club to respond to this year’s BHM theme, Standing Firm in Power and Pride. Here are nine of our favourites...

Read Now

LightboxThis Will Not End Well: Inside Nan Goldin’s major slideshow retrospective

Despite its bleakly prophetic title, Nan Goldin’s This Will Not End Well at Pirelli HangarBicocca is among her most life-affirming, emotionally impactful exhibitions to date

Read Now

FeatureThe enigmatic artist who captured the comedy and violence of American life

At Oslo’s Astrup Fearnley museum, Lutz Bacher: Burning the Days offers an unprecedented look at the artist’s provocative career

Read Now

LightboxThis new short film embodies the spirit of Masquerades

In a new short film commissioned by 180 Studios in partnership with Ray-Ban Meta, Sierra Leonean artist, poet and filmmaker Julianknxx takes viewers inside the mask of Masquerades to remind viewers of their own place in time

Read Now