Photography Karl LagerfeldFashionNewsWillow Smith’s full Chanel campaign is finally hereSee the star’s first campaign for the house, shot by Karl LagerfeldShareLink copied ✔️August 30, 2016FashionNewsTextTed StansfieldChanel eyewear AW16 campaign After releasing some footage taken behind the scenes at the shoot last week, Chanel has debuted its AW16 eyewear campaign starring its newest ambassador Willow Smith. Following in the footsteps of Cara Delevingne who featured in the campaign last season, the 17-year-old star is photographed by Chanel’s creative director Karl Lagerfeld, posing in the brand’s latest eyewear range. “A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit,” reads a statement from the house. While Smith has been wearing Chanel for a number of years, her relationship with the house became more official in March when, after attending its AW16 ready-to-wear show, she became one of its ambassadors – a title held by a small and very select group of Lagerfeld’s muses. However this isn’t Smith’s first foray into fashion – signed to The Society Management in New York and Elite Paris, she also featured in Marc Jacobs’ David Sims-shot AW16 campaign alongside Cher, Kim Gordon and Winona Ryder. Head to the gallery above to see the full campaign, and below to watch its accompanying film. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBompardEimear Lynch captures the quiet rituals of girlhood for BompardThe 25 most stylish people of 2025, rankedLenovo & IntelInside artist Isabella Lalonde’s whimsical (and ever-growing) universeSinéad O’Dwyer is heading to The Light House for ChristmasIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World CupDo NOT try and have sex with Jonathan Anderson’s solid bronze peachTimothée Chalamet wants to dress Fakemink and Susan BoyleHow a DIY fashion show united Manchester and China for one night onlyLeather pups, Labubus and a Versace fallout: 2025’s wildest fashion momentsOakley Bad Education: Oakley goes back to school for AW25Lucila Safdie answers the dA-Zed quiz