See the star’s first campaign for the house, shot by Karl Lagerfeld
After releasing some footage taken behind the scenes at the shoot last week, Chanel has debuted its AW16 eyewear campaign starring its newest ambassador Willow Smith. Following in the footsteps of Cara Delevingne who featured in the campaign last season, the 17-year-old star is photographed by Chanel’s creative director Karl Lagerfeld, posing in the brand’s latest eyewear range.
“A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit,” reads a statement from the house.
While Smith has been wearing Chanel for a number of years, her relationship with the house became more official in March when, after attending its AW16 ready-to-wear show, she became one of its ambassadors – a title held by a small and very select group of Lagerfeld’s muses.
However this isn’t Smith’s first foray into fashion – signed to The Society Management in New York and Elite Paris, she also featured in Marc Jacobs’ David Sims-shot AW16 campaign alongside Cher, Kim Gordon and Winona Ryder.
Head to the gallery above to see the full campaign, and below to watch its accompanying film.