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Willow Smith for Chanel Eyewear
BTS at Chanel’s AW16 eyewear campaign shootvia @chanel

Go behind the scenes on Willow Smith’s Chanel campaign

The brand reveals more of the star’s Karl Lagerfeld-shot ad

Chanel has a habit of securing pop culture’s best rising female talents in its advertising campaigns – less than two weeks ago, for example, the brand revealed its new No°5 campaign shot starring 17-year-old model and actor, Lily-Rose Depp.

Last night, Chanel revealed behind the scenes images and film footage from another one of its campaigns – its new eyewear ad featuring 15-year-old singer and actor, Willow Smith.

Smith’s relationship with Chanel long precedes this campaign – the star has been wearing the brand for years and, in 2014, met its creative director Karl Lagerfeld on a shoot for V magazine. It was to be a fateful meeting for Smith who, after attending Chanel’s AW16 runway show in Paris last March, was revealed to be one of the house’s brand ambassadors – joining Depp and the likes of Tilda Swinton, Kristen Stewart, Keira Knightly and Gisele Bündchen.

Then, in July, the Society Management-signed model was announced as the star of Chanel’s new eyewear campaign which is photographed, as they nearly always are, by Lagerfeld himself. Here are the BTS images and film clips from the shoot, featuring the star posing in a photo booth and in the designer’s library.