Want to be a TikTok star, but don’t know where to begin? The video platform is launching its first IRL venue in the UK, allowing fans to interact with influencers who have found success on the app.
Taking place between July 22 and August 8 at London’s Westfield centre, the pop-up will host influencers, including British teen Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole, and freestyle footballers Jeremy Lynch and Ben Black, to offer £5 sessions on making content and how to get yourself noticed on the platform.
Attendees will also be able to book free sessions to use the venue to create their own mini-films using a variety of backdrops, including a kitchen to showcase viral recipes and cook-offs, and a dressing room for beauty and fashion challenges. You will also be able to get your hands on free TikTok merch, so what are you waiting for?
“TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads,” said Harita Shah, the marketing director for UK events at Westfield’s parent company Unibail-Rodamco-Westfield.
“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real-life experience,” he added.