This morning I logged onto the Dazed Slack channel after a blissful few days offline and was faced with this video: five Sims twerking to an unidentified track that seems to go, “Mi pan, su su sum, su su su”.
The song is an undeniable banger, but, as it turns out, is also a Russian cereal advert. The catchy tune is a cover of a commercial for Kelloggs’ Miel Pops (AKA Honey Loops), in which a cowboy bee introduces a band of bees who perform the track in their hive (while holding bits of cereal).
This information was revealed on TikTok – where the song has gone viral, primarily due to a clip of a llama dancing in a desert – by user Ashley Sonlin, who posted a much-needed explainer. Sonlin then shared a follow-up video tagging the singer who covered the track in the viral version.
That artist is Russian musician @chernaya.princessa, who posted her own video about the song, known on TikTok as “THIS SONG ISNTT ABOUT BREAD Stop mipansusus – itzmilpops”. @chernaya.princessa’s voice has been sped up for the viral track, and was taken from a video she shared over a month ago of her covering the Miel Pops ad.
Now you know its origins (videos linked below), please enjoy some of the most bizarre clips soundtracked by it.