Bubblegum Club

Bubblegum Club

Johannesburg, South Africa
@bubblegumclubbb
We’d run initiatives that support emerging creatives in Johannesburg including a gallery, a residency programme and more
Bubblegum Club

Bubblegum Club is a groundbreaking South African magazine and agency dedicated both to seeking out cutting-edge creators and independent artists, and to providing exposure to emerging artists or collectives. Its role as a platform is multifaceted: while showcasing innovative new work, it also functions as a space to nurture future trends.

This self-described “cultural intelligence agency” is all about presenting a unique perspective on the people and production defining the country’s youth culture, offering an alternative to the dominant narratives limiting perceptions around South African art, and society more broadly.

Among their initiatives designed to help emerging artists is their scheme, Bubblegum Invites. This residency programme provides a series of chosen image-makers access to facilities and studio space, as well as publishing their work in the magazine. Their physical space, Bubblegum Gallery, is a multifaceted site in Johannesburg with a focus on offering developing artists the opportunity to exhibit work, while also allowing them access to a supportive infrastructure connecting them with the art market. The coming year also sees Bubblegum Club founders planning a series of physical and online workshops giving advice to the next generation hoping to access a career in the creative industries. 

Having already achieved so much in the five years they’ve been running, the scope of Bubblegum Club’s future influence on South African creative youth culture, too, promises to be extraordinary.

Text Emily Dinsdale

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