“The 15 minutes of fame have become five seconds, and recognition comes from social media. Everybody knows it, talks about it but nothing really changes,” muses Andi Gáldi Vinkó. The Hungarian-born, London-based photographer is interested in our culture’s internet addiction, where our thoughts are constantly consumed by things such as how many likes an Instagram photo has or by what Twitter topic is trending. With work that exploring the endless energy of youth today, crossing into neo-nostalgia and her own personal life, Gáldi Vinkó is hitting the capital today with her first UK show Paradisco.
The project itself started in 2010 as a way for Gáldi Vinkó to organise photos she liked that didn't quite fit into other bodies of work. Although ostensibly random, she explains: “What brings them together is the concept, the colours, the harsh use of light, and my filter of the world.” The surreal series of photos feature friends with various props like teddy bears and masks, swirls of smoke, juxtaposed animals, and carefree antics. The images are set up as reimagined moments of the photographer’s life: “I always restage life a bit, in order to make the things that I find important stand out more from the crowd or the background,” she explains. “I love improvising, using elements that I find on the site. I play when I take photos.”
Paradisco will be on display at Stour Space in Hackney Wick June 4–29, 2015. Click here for more info