There is a familiar route to meeting your idols. You save up, travel and queue for hours, only to walk away with a photo and five seconds of conversation that never quite scratch the surface of what you hoped for. It's transactional rather than emotional, and often leaves more longing than connection.

Sigrid, an artist known for her honesty and close connection with her listeners, wanted to create an opportunity for more meaningful interactions. With her latest album, There’s Always More That I Could Say, a record rooted in vulnerability, the Norwegian singer looked to deepen the relationship with fans, taking the experience one step further. She teamed up with DHL to create real-world interactions shaped by nature, slow pace and genuine presence. As Sigrid herself says: “The album is not about perfection. It’s about honesty, weirdness, joy, chaos, humour and growth, and above all, it’s about letting the songs breathe and having a good time with the listeners, in the studio, and in nature. I loved this collaboration with DHL and meeting people in this setting.”

Last month, she took to Norway and Japan in order to bring some of her real fans on the walks and journeys through nature that inspire her. Sigrid was able to make these remote activations possible with the help of DHL, which provided logistics support more sustainably. This included delivering production equipment and performance backline for the events, as well as Sigrid’s new album vinyl to fans (from the UK to Norway and Japan) via GoGreen Plus.

Below, we break down everything that went down.

IT STARTED IN BERGEN

The first gathering took place in Fløyen Park in Bergen, the city where Sigrid lived as a teenager and first began seriously writing music. Returning there for the album experience created a full-circle moment, connecting her earliest songwriting memories to her present. The group walked through misty woodland with calm, open conversation and that soft, grounding quiet you only get in nature. Along the way, fans received a snack bar she used to eat growing up in Norway (a Kvikklunsja, the country’s version of KitKat), a small nostalgic detail that helped everyone settle into the moment.

THERE WAS A SURPRISE PERFORMANCE IN THE WOODS

The walk led to Skomakerstuan Café, a secluded cabin among the trees. Inside, Sigrid delivered an intimate and heartfelt acoustic set. The quiet moments felt just as powerful as the music itself, creating a shared, unforced atmosphere. Fans gathered close, completely immersed as the songs unfolded and resonated throughout the space. After the performance, Sigrid spoke with each of her listeners at length — without queues or time limits. Conversations unfolded naturally, with stories, intrigue and real connection.

THEN IT HAPPENED ALL OVER AGAIN IN JAPAN

Two weeks later, the experience continued in Osaka on the Minoh Falls trail. Red and amber maple leaves shaped a quiet, reflective setting, matching the tone of the music and the intention of the project. After walking together, the group headed to a Japanese-style villa for another small acoustic performance. The setting was calm, warm and intimate, a place where people could simply listen and be present.

Some fans did not already have tickets to her show at the Umeda Theatre the next day, so she gifted them, making the experience all the more special for some of her biggest supporters.  

WATCH THE FILM BELOW

The entire experience has been captured in a short film. Watch it above and see how slowing down and sharing real moments can make music feel human again.

Head to the gallery above to check out more imagery from the walks.