Universal Music has announced the new UK home of the legendary hip hop label Def Jam, named 0207 Def Jam. The name is inspired by the central London area code, and the label itself is (unsurprisingly) based in the capital.

London-born brothers Alec and Alex Boateng will be at the helm of 0207 Def Jam, with Island Records’ Amy Tettey also joining the team. Alex Boateng has spent the last 10 years as president of the first Urban Division at Island Records, leading UK campaigns for the likes of Drake, Unknown T, Ray BLK, and Giggs. Alec Boateng, meanwhile, has spent the last seven years at Warner Music Group’s Atlantic Records, working with artists including Stormzy, Burna Boy, and Rita Ora. 

“Especially in these times, this is a real privilege,” says Alex Boateng. “I’m proud our collective journey now includes partnering a legendary label with a style that only London and the UK can provide. Looking forward to watching and guiding where the music and art takes the journey next.”

“Music, art and artists really, really matter,” adds Alec. “I’m super excited to play a leadership role in this brilliant new space we’re creating for amazing music and talent to live and evolve.”

Universal Music UK chairman and CEO David Joseph says: “Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture. Alec and Alex have always done things their own way with success always quick to follow. They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels.”

Watch Alec and Alex Boateng chat to Def Jam Recordings co-founder Rick Rubin below.