Lana Del Rey shares double video for ‘Fuck It I Love You’ & ‘The Greatest’

After releasing the artwork for her new album Norman Fucking Rockwell!, queen of summertime sadness Lana Del Rey has shared a double video for singles “Fuck it I Love You” and “The Greatest”.

The videos feature LDR singing in a dive bar against a palm tree backdrop, but that ain’t all: she paints, she vapes, she rides a boat, she surfs, she longboards, she sports some iconic eye make-up looks. Obviously, there is also drone footage. This is 2019!

The clips are the work of director Rich Lee, also behind Lana’s videos for “Love”, “Lust for Life”, and “White Mustang”, with Del Rey taking to Instagram to share the BTS. Unsurprisingly, the songs themselves are odes to California and love, with Lana wearing a Venice ‘Locals Only’ jacket in tribute to her adopted neighbourhood. 

Norman Fucking Rockwell! is out August 30.

Revist our spring/summer 2017 Dazed cover story with Lana below.