“Technology is really allowing us to enhance our self-obsession and vanity - to the point of self-worship,” says Ryan Hemsworth of his self(ie)-absorbed new video for “Too Long Here,” featuring smeary vocals from Philly’s elusive chanteur Alex G. Lifted from last year's album Alone For The First Time, the visual shows a selfie-obsessed young woman taking pictures of herself whenever and wherever possible – waiting at a train station and with some creepy animal toys in a gift shop – until things take a turn for the weird.

“(Selfies are) not the most dangerous or horrible thing to happen, but it’s one chapter from a bigger, much scarier story”, Hemsworth says, joking that “The ‘Treehouse of Horrors’ episode of The Simpsons where Homer keeps cloning himself was definitely included in the inspiration board.” Director Alex Girav adds: “selfie-taking can almost be equated to physically replicating oneself... these replications worship and bow down to their creator.”

For more Ry Ry, he's on tour in the UK this Spring – London's XOYO (Feb 25), Brighton's The Haunt (26) Bristol's Start The Bus (27) and Edinburgh's Cabaret Voltaire (Mar 1).