Music / First LookWatch London girlgroup JUCE's popping new videoThe three-piece return with ‘(H)ours’ – this summer's coolest viral dance trendShareLink copied ✔️May 29, 2014MusicFirst LookText Owen Myers If there's a sign that a band are on their way to being a pretty big thing indeed, it's when the Beats logo starts popping up in their videos. Sure enough, in the opening of their soulful new Kate Moross-directed dance vid "(H)ours", our favourite girlgroup JUCE of 2014 pluck a Pill speaker out of their Moschino-esque JUCE-branded bumbags (we want one), before laying down a manifesto in moves against a candyfloss pink background. Seriously, is this the best dancing in a video since "Losing You"? Georgia, Chalin & Cherish rock black bodycon to deliver synchronised motions that are somewhere between somewhere between a playground routine, Willi Ninja, and the punters at London R&B night Work It. It follows their debut single "Call You Out", with its "Creep"-referencing video, but here the caramel vocals and update on a 90s beat seems to be marking a new chapter, and one they entirely own. Just watch the GIFs take over Tumblr. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe internet wants women to stop acting like ‘birds’On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their ‘bird’ behaviour before summertimeLife & CultureArts+CultureHow Prince almost ended up in The Fifth ElementOnFashionHow On and Loewe are shaping the future of footwear MusicThe 5 best songs from Drake’s new albums (plural) Film & TV7 sex worker-approved films about sex workFashionThis subculture archive is fashion’s best kept secretBeautyNude awakening: Meet the young people embracing naturismBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionWhy is Americana everywhere right now?Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy