Music / First LookWatch London girlgroup JUCE's popping new videoThe three-piece return with ‘(H)ours’ – this summer's coolest viral dance trendShareLink copied ✔️May 29, 2014MusicFirst LookText Owen Myers If there's a sign that a band are on their way to being a pretty big thing indeed, it's when the Beats logo starts popping up in their videos. Sure enough, in the opening of their soulful new Kate Moross-directed dance vid "(H)ours", our favourite girlgroup JUCE of 2014 pluck a Pill speaker out of their Moschino-esque JUCE-branded bumbags (we want one), before laying down a manifesto in moves against a candyfloss pink background. Seriously, is this the best dancing in a video since "Losing You"? Georgia, Chalin & Cherish rock black bodycon to deliver synchronised motions that are somewhere between somewhere between a playground routine, Willi Ninja, and the punters at London R&B night Work It. It follows their debut single "Call You Out", with its "Creep"-referencing video, but here the caramel vocals and update on a 90s beat seems to be marking a new chapter, and one they entirely own. Just watch the GIFs take over Tumblr. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWhy are women now talking like looksmaxxers?Despite being the subject of extreme beauty practices for centuries, more women are using the language of looksmaxxing in an effort to be taken seriouslyBeautyFashionPhotos of the ‘techno sluts’ at Berlin’s all-day runway rave NothingEventWhat Went Down at Club Nothing in New YorkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyThe Japanese photographers finding beauty in what others overlookLife & CultureIs this the most corrupt World Cup ever?MusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Life & CultureThe 10 best moments from a cursed World CupBeauty‘I trust my own body’: The rise of the unquantified self Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy