MusicFirst LookWatch London girlgroup JUCE's popping new videoThe three-piece return with ‘(H)ours’ – this summer's coolest viral dance trendShareLink copied ✔️May 29, 2014MusicFirst LookTextOwen Myers If there's a sign that a band are on their way to being a pretty big thing indeed, it's when the Beats logo starts popping up in their videos. Sure enough, in the opening of their soulful new Kate Moross-directed dance vid "(H)ours", our favourite girlgroup JUCE of 2014 pluck a Pill speaker out of their Moschino-esque JUCE-branded bumbags (we want one), before laying down a manifesto in moves against a candyfloss pink background. Seriously, is this the best dancing in a video since "Losing You"? Georgia, Chalin & Cherish rock black bodycon to deliver synchronised motions that are somewhere between somewhere between a playground routine, Willi Ninja, and the punters at London R&B night Work It. It follows their debut single "Call You Out", with its "Creep"-referencing video, but here the caramel vocals and update on a 90s beat seems to be marking a new chapter, and one they entirely own. Just watch the GIFs take over Tumblr. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBjörk calls for the release of musician ‘kidnapped’ by Israeli authoritiesIB Kamara on branching out into musicVanmoofDJ Fuckoff’s guide to living, creating and belonging in Berlin‘Her dumbest album yet’: Are Swifties turning on Taylor Swift?Enter the K-Bass: How SCR revolutionised Korean club culture‘Comic Con meets underground rap’: Photos from Eastern Margins’ day festWho are H.LLS? Get to know London’s anonymous alt-R&B trioTaylor Swift has lost her grip with The Life of a Showgirl ‘Cold Lewisham nights’: Behind the scenes at Jim Legxacy’s debut UK tour All the pettiest pop beefs of 2025Has the algorithm killed music discovery? What went down at Fari Islands Festival