Music / First LookWatch London girlgroup JUCE's popping new videoThe three-piece return with ‘(H)ours’ – this summer's coolest viral dance trendShareLink copied ✔️May 29, 2014MusicFirst LookTextOwen Myers If there's a sign that a band are on their way to being a pretty big thing indeed, it's when the Beats logo starts popping up in their videos. Sure enough, in the opening of their soulful new Kate Moross-directed dance vid "(H)ours", our favourite girlgroup JUCE of 2014 pluck a Pill speaker out of their Moschino-esque JUCE-branded bumbags (we want one), before laying down a manifesto in moves against a candyfloss pink background. Seriously, is this the best dancing in a video since "Losing You"? Georgia, Chalin & Cherish rock black bodycon to deliver synchronised motions that are somewhere between somewhere between a playground routine, Willi Ninja, and the punters at London R&B night Work It. It follows their debut single "Call You Out", with its "Creep"-referencing video, but here the caramel vocals and update on a 90s beat seems to be marking a new chapter, and one they entirely own. Just watch the GIFs take over Tumblr. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWatch: beabadoobee on AI slop, the Gen Z stare and Zayn MalikAss, miso soup and furries: beabadoobee’s 5 most chaotic online moments GucciEsDeeKid, Fakemink and more shut down Gucci’s AW26 afterpartybeabadoobee: ‘You’ve got to embrace the fuck-ups and the failures’The most revealing lyrics on Harry Styles’ new albumfakemink: ‘I’m the Eminem of the UK underground’The rise of EsDeeKid in 5 tracksWatch: Oklou on favourite films, parenthood, and how to say her nameA starter pack guide to the lore of 2hollis‘The internet was a bad parent to me’: 2hollis and Arca in conversation6 times Lil Uzi Vert pushed rap forwardLil Uzi Vert: ‘Everything’s too goth, we need more steampunk’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy