Via daftpunk.comMusic / NewsDaft Punk reveal genius retro advertising campaignThe new line of merchandise from the robots comes complete with Saturday Night Fever-esque promo postersShareLink copied ✔️March 27, 2014MusicNewsTextZing TsjengDaft Punk's genius posters Last summer, the robots returned for Random Access Memories, the long-awaited follow-up to 2005's Human After All – and what a return it was. Gloriously distilling the heady days of disco into one long, sweaty nighttime groove, it unleashed the gargantuan single "Get Lucky" and single-handedly introduced Nile Rodgers to a new generation of dance fans. So obviously, Daft Punk merchandise was never going to be just a T-shirt and canvas tote bag affair. Earlier this week, the band unveiled their new merch line, featuring "Get Lucky" tank tops and tees and a Daft Punk belt buckle. Even better, they've created groovy disco-inspired ads to go with them, complete with cheesy taglines ("ignite your inner fire") and a male model who looks a hell of a lot like Fonzie from Happy Days. Sadly, only the Blade Runner-esque "Lose Yourself To Dance" poster is actually for sale, but hopefully that'll change soon. In the meantime, you can grab the merch at the official Daft Punk website – and don't forget to read our cover story with the robots themselves. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREKneecap, Erika de Casier, Smerz and more call to boycott Eurovision Ethel Cain’s Coachella stage was a ‘graveyard of American industry’ Nike What went down at Nike Toma in AtlantaTOMORA are the dance-pop superduo out to ‘connect unexpected people’If Geese are a psy-op, so is everything elseA deep dive into the fan-led SOPHIE archive projectThe secret history of Black British musicSilvana Estrada: ‘Bad Bunny is my hero, but Latin America is a continent’ The ultimate guide to music festivals in 2026Stop calling Justin Bieber’s Coachella set ‘lazy’Xaviersobased’s online obsessions: NBA 2K, skate videos and NickelodeonQueer nightlife is thriving in Bucharest’s abandoned backroomsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy