Via daftpunk.comMusic / NewsDaft Punk reveal genius retro advertising campaignThe new line of merchandise from the robots comes complete with Saturday Night Fever-esque promo postersShareLink copied ✔️March 27, 2014MusicNewsText Zing Tsjeng Daft Punk's genius posters Last summer, the robots returned for Random Access Memories, the long-awaited follow-up to 2005's Human After All – and what a return it was. Gloriously distilling the heady days of disco into one long, sweaty nighttime groove, it unleashed the gargantuan single "Get Lucky" and single-handedly introduced Nile Rodgers to a new generation of dance fans. So obviously, Daft Punk merchandise was never going to be just a T-shirt and canvas tote bag affair. Earlier this week, the band unveiled their new merch line, featuring "Get Lucky" tank tops and tees and a Daft Punk belt buckle. Even better, they've created groovy disco-inspired ads to go with them, complete with cheesy taglines ("ignite your inner fire") and a male model who looks a hell of a lot like Fonzie from Happy Days. Sadly, only the Blade Runner-esque "Lose Yourself To Dance" poster is actually for sale, but hopefully that'll change soon. In the meantime, you can grab the merch at the official Daft Punk website – and don't forget to read our cover story with the robots themselves. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingIt’s primetime to buy A24’s Robert Pattinson T-shirtThe production company has teamed up with streetwear label Farmer’s Daughter for a Primetime collaboration. Plus: all the fashion news you missed this week Fashion G-STARFashionCharlotte de Witte makes a revolutionary statement in G-STAR’s new campaign GuessFashionGUESS Jeans taps Becky G for the low-rise renaissanceFashionSeán McGirr, McQueen and fashion’s ‘rotten heart’FashionAngela Hill shares her August Barron SS27 photo diaryMusic5 must-read books about electronic musicArt & PhotographyThese photographers offer new visions of life in the SWANA region SelfridgesFashionSelfridges launch a young creatives open call in partnership with DazedFashionFetish photographer Eric Kroll captures the hottest looks of the seasonEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy