Via daftpunk.comMusic / NewsDaft Punk reveal genius retro advertising campaignThe new line of merchandise from the robots comes complete with Saturday Night Fever-esque promo postersShareLink copied ✔️March 27, 2014MusicNewsTextZing TsjengDaft Punk's genius posters Last summer, the robots returned for Random Access Memories, the long-awaited follow-up to 2005's Human After All – and what a return it was. Gloriously distilling the heady days of disco into one long, sweaty nighttime groove, it unleashed the gargantuan single "Get Lucky" and single-handedly introduced Nile Rodgers to a new generation of dance fans. So obviously, Daft Punk merchandise was never going to be just a T-shirt and canvas tote bag affair. Earlier this week, the band unveiled their new merch line, featuring "Get Lucky" tank tops and tees and a Daft Punk belt buckle. Even better, they've created groovy disco-inspired ads to go with them, complete with cheesy taglines ("ignite your inner fire") and a male model who looks a hell of a lot like Fonzie from Happy Days. Sadly, only the Blade Runner-esque "Lose Yourself To Dance" poster is actually for sale, but hopefully that'll change soon. In the meantime, you can grab the merch at the official Daft Punk website – and don't forget to read our cover story with the robots themselves. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORETems knows the true secret to happiness2hollis is worried about secret cameras in hotel rooms FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Cobrah’s dream night out involves tequila, candy and raving with aliensbeabadoobee used to have a secret Zayn Malik fan accountLil Uzi Vert has new plans for his $24m diamondAss, miso soup and furries: beabadoobee’s 5 most chaotic online momentsbeabadoobee: ‘You’ve got to embrace the fuck-ups and the failures’The most revealing lyrics on Harry Styles’ new albumThe rise of EsDeeKid in 5 tracksOklou finally confirmed how we should say her nameA starter pack guide to the lore of 2hollisEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy