Via daftpunk.comMusic / NewsDaft Punk reveal genius retro advertising campaignThe new line of merchandise from the robots comes complete with Saturday Night Fever-esque promo postersShareLink copied ✔️March 27, 2014MusicNewsText Zing Tsjeng Daft Punk's genius posters Last summer, the robots returned for Random Access Memories, the long-awaited follow-up to 2005's Human After All – and what a return it was. Gloriously distilling the heady days of disco into one long, sweaty nighttime groove, it unleashed the gargantuan single "Get Lucky" and single-handedly introduced Nile Rodgers to a new generation of dance fans. So obviously, Daft Punk merchandise was never going to be just a T-shirt and canvas tote bag affair. Earlier this week, the band unveiled their new merch line, featuring "Get Lucky" tank tops and tees and a Daft Punk belt buckle. Even better, they've created groovy disco-inspired ads to go with them, complete with cheesy taglines ("ignite your inner fire") and a male model who looks a hell of a lot like Fonzie from Happy Days. Sadly, only the Blade Runner-esque "Lose Yourself To Dance" poster is actually for sale, but hopefully that'll change soon. In the meantime, you can grab the merch at the official Daft Punk website – and don't forget to read our cover story with the robots themselves. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending7 sex worker-approved films about sex workSex workers have slammed Sam Levinson for his depiction of the industry in Euphoria. Here, we share our top recommendations for more true-to-life representations Film & TVLife & CultureNobody wants to be famous anymoreMaison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchFashionJung Kook for Calvin Klein: See exclusive BTS imagesMusicThe 5 best songs from Drake’s new albums (plural) Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyInside KUTT, the cult lesbian 00s magazineArt & PhotographyKristina Rozhkova’s uncanny photos of young RussiansMusicAll 21 of Drake’s albums, rankedEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy