MusicFirst LookThe Embassy – “I-D"Exclusive: The Swedish Balearic heroes follow a trail of blood in their oddball new videoShareLink copied ✔️November 14, 2013MusicFirst LookTextParker Bruce The Embassy's new video for "ID," which Ty Olson directed, is almost Viking-themed with a shot of a great sword starting it all off and then a trail of blood that Torbjörn Håkansson follows through the verdant woods. The other (and best) part of it all involves Fredrik Lindson sitting in a chair in the middle of a sage-colored mossy field singing as Håkansson dances, bounding to and fro, with his back to a mirror to the dallying, trilling flutter of the song. Even heavy topics need dance breaks (see American Horror Story last season), and for good measure we get The Embassy dance-swaying amongst an array of colorful lights (and also some intense action about Lindson's fate in the forest). While it's described on YouTube as: "THE DECLINE AND FALL OF EMBASSY?" this is hardly the case. "ID" comes from The Embassy's album "Sweet Sensation" which International put out earlier this year. As the track goes, "better die on your feet / Than live on your knees". Preach. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREListen to our shadowy Dazed Winter 2025 playlist7 of Chase Infiniti’s favourite K-pop tracks Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingMeet The Deep, K-pop’s antihero ‘This is our Nirvana!’: Are Geese Gen Z’s first great rock band?10 of Yung Lean’s best collabs‘We’re like brother and sister’: Yung Lean and Charli xcx in conversationIs art finally getting challenging again?The only tracks you need to hear from November 2025Inside the world of Amore, Spain’s latest rising starLella Fadda is blazing a trail in the Egyptian music sceneThe rise of Sweden’s post-pop underground