Of late, Reykjavik has been outdoing itself in proffering a veritably groaning selection of creative confectionary; much to the benefit of the sweet teeth and slavering imaginations of the world’s culture vultures. But now, plucked from the top drawer, there is a morsel of such rare succulence that it is sure to gain attention even beyond the cordoning velvet rope that sequesters the art world’s N.I.P (Nearly Important People). Sykur (meaning Sugar) are a nascent 3 piece electro group (Stefán, Halldór and Kristján are 16, 17 and 19 respectively) whose tracks are sweet and fun enough to warrant pleated, waxen presentation cases.

In fact the only thing preventing the ignition of the international hype machine is the idea that, although the band has spent the summer & autumn filling Reykjavik’s hippest venues, Sykur are set to temporarily return their attentions back to their school work. This will mean that those who now get hooked on the group’s glistening crystalline treats will have to go cold turkey until next year’s holidays, when (economy providing) the boys are talking of releasing new singles and possibly an L.P. That said, we would advise that you steel yourself against any fear of crashes (be they related to solvency or sucrose) and get in early on these guys; then gorge, dance and brave the incredible rush.