The Swedish furniture company has solved homophobia!
It’s Pride month, which means every company in the world is showing its support for the LGBTQ+ community by… releasing rainbow coloured merch. On today’s episode of capitalism solves homophobia, IKEA has dropped its new range of loveseats, inspired by the Pride flags of different LGBTQ+ identities.
In fairness to IKEA, the sofas have been created by LGBTQ+ designers and artists, and are inspired by real queer people’s stories. The problem is that most of the couches are truly terrifying – in particular the bisexual flag sofa, every inch of which is covered with menacing hands, as well as literal arm rests (you’ll see).
The collection comprises ten loveseats, representing the flags of the following identities: pansexual, transgender, bisexual, asexual, lesbian, non-binary, and genderfluid, as well as a sofa inspired by the progress flag, which includes black and brown stripes to represent marginalised LGBTQ+ communities.
Needless to say, the loveseats have been widely mocked online. Below, Dazed rounds up some of the best memes about them.
ikea’s new gaslighting couch is EVERYTHING! pic.twitter.com/xXvhMPJ1x7— rachel (@bugposting) June 29, 2021
therapist: it's OK, the Ikea pride collection can't hurt you— Louis Staples (@LouisStaples) June 29, 2021
the Ikea pride collection: pic.twitter.com/aBZDXKiC36
When will you respect MY identity @IKEAUSA pic.twitter.com/6UXFclpfiv— Rose Dommu (@rosedommu) June 29, 2021
just finished assembling the ikea straight man's couch pic.twitter.com/V3uvwOkOXx— staid (@staidindoors) June 29, 2021
Cannot believe IKEA forgot to include the Italian Pride couch in their little promo. Allyship where pic.twitter.com/SowGNz90WN— sung (@killdads) June 29, 2021
IKEA really said “kink belongs at Pride” with their non-binary loveseat pic.twitter.com/qKsjwwS69p— Charlie (@CharliesTete) June 29, 2021
therapist: the bisexual ikea couch isn't real it can't hurt you— alex (@alex_abads) June 29, 2021
the bisexual ikea couch: pic.twitter.com/0FVbP14Qsp
For Pride Month, IKEA designed this pre-stained couch for people who love to jack off! Thank you, IKEA! pic.twitter.com/9pBOqSJU6E— Grace Freud (@GraceGFreud) June 29, 2021
new ikea pride couch just dropped https://t.co/luItyG4mku— dollar store groceries (@ProfessorPenis) June 29, 2021