‘Hard seltzer is only as good as its memes’
Welcome to Boring Dystopia, where you can sell your soul for a pack of hard seltzer.
Yesterday, Bud Light tweeted a job description for chief meme officer, a position that will help promote its latest product, hard seltzer. While it offers the potential candidates a very promising $5k salary each month, as well as the opportunity to “get paid in Bud Light Seltzer”, there's no other working benefits specified. Because who needs healthcare when you can drown yourself in low-calorie alcoholic beverages?
“We at Bud Light have created the perfect hard seltzer. It’s five times filtered, 100 calories, and comes in four delicious flavours. But we know a hard seltzer is only as good as its memes and, unfortunately, our memes are trash,” the advertisement reads.
“We need someone who can change that for us; someone who can pull us out the pits of cringe, someone who knows how to use the lasso thingy in Photoshop, someone like you,” it continues, adding: “Please help us. Please.”
You can apply for the position until September 18, but must be 21 years or older. Each applicant will also be entered to win a free three-month supply of – you guessed it – Bud Light seltzers. To apply, applicants can download Bud Light’s meme templates or create their own and submit four samples for the online application, as well as a 300-word description of their personal story, as per the job description. Bud Light said it will email applicants who have been selected for an interview.
The chosen applicant will have to create ten seltzer-themed memes per week – which, according to the JD, must be “fire”. Another apparent selling point is that you can “go into your next job interview with chief meme officer on your resumé and Linkedin.” I mean, it could be worse. At least you’re not working for this delusional influencer.
Supposed applicants are already putting themselves forward on social media with spins on classic memes and some laboured TikToks.