Andy King is unquestionably the King of Fyre Festival. Having emerged as a hero (and meme) following the revelation that he almost sucked dick to get water shipped to the island during the disastrous 2017 event, the event producer is now honouring Fyre’s three-year anniversary with his own festival: a virtual EDM one.
“I’m beyond thrilled to host Room Service this weekend and bring everybody some well-deserved joy and distraction,” King said in a press release. “This festival gives us a chance to translate the anniversary of Fyre into some real good that’s needed in the world right now.” All proceeds from the virtual festival will go to non-profits Feeding America and Sweet Relief, which are providing support during the coronavirus pandemic.
This year marks the third anniversary of the doomed Fyre Festival, which quickly descended into Lord of the Flies. Organised by Ja Rule and Billy McFarland – who’s now in prison – it was pegged as a boutique event, and was promoted by the likes of Kendall Jenner, Bella Hadid, and Emily Ratajkowski. Attendees – who paid between $4,000 and $12,000 for their tickets – were greeted at the festival by half-built tents, rubbish heaps, and “feral dogs”, while their “luxury box meals” were actually rank-looking cheese sandwiches.
In 2019, two documentaries about the festival dropped, most famously Netflix’s FYRE, in which King became a human meme. Earlier this year, the event producer turned his viral fame into an Evian sponsorship, in which he promoted a bottle emblazoned with the slogan: “So good you’d do anything for it.” Genius.