Four spellbinding moving covers crown Witch Week – a wicked new campaign
Following on from Behind The Masc: Rethinking Masculinity, this week on Dazed Beauty is Witch Week. Inspired by the etymology of the word glamour, the weird and wondrous campaign explores how witchcraft, magick, and beauty intersect, and also acts as their big first birthday bash.
Discover photo stories featuring real witches in London and NYC, a comical exploration of one witch’s mission to tan, and Till Janz’s ‘Magick Youth’ portfolio of members of Dazed Beauty’s creative community in an imagined post-apocalyptic world. Elsewhere, your very own Witchypedia, seductive original short film ‘The Switch’ directed by Benedict Brink, and longform features focused on herbology, alchemy, eco witches, and how to use everyday magick.
To celebrate both the launch of Witch Week and the first anniversary, Dazed Beauty has also dropped four extraordinary moving covers. First up is Alexa Demie, best known as Maddy Perez in Euphoria, reimagined as a Wednesday Addams-inspired witch – envisioned and directed by Dazed Beauty’s editor-in-chief Bunny Kinney. Then in Ivar Wigan’s dark, vampiric tale, models Lily McMenamy and Alton Mason stun. Finally, Grimes transforms into fantasy characters that reflect the beauty and magic of destruction and dystopia under Isamaya Ffrench and Ben Ditto’s creative spell.
Read more here and Dazed Beauty editor Nellie Eden’s letter explaining the campaign.