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Jaden smith just water flint
photography Benedict Brink

Jaden Smith is helping to clean Flint’s water

His company, Just Water, is stepping in to make real change

20 year old Jaden Smith has made his ecological vision to save the world very clear. Part of the realisation of this vision has involved the founding of JUST Goods, Inc., the company behind JUST Water: responsibly sourced spring water in eco-friendly paper and plant-based packaging.

In fact, it was JUST Water, in May 2018, that donated thousands of bottles of water to Flint, Michigan, where the residents have been suffering an ongoing water crisis since 2014, when insufficient water treatment ended in lead pollution across the water supply. Now, Jaden Smith’s company is doing more to help bring cleaner water to the city.

Partnering with the First Trinity Missionary Baptist Church – who have reportedly distributed over 5 million bottles of water to residents – JUST Goods, Inc. has designed a mobile water filtration system. Called “The Water Box”, it will be used to reduce lead and other harmful contaminants from Flint’s water.

It’s pretty sad that we seem to need celebrities like Jaden Smith to step up and put in the work where the government has failed or underperformed. Then again, it’s always nice to see them lending not only their voices, but their own actual efforts, to a good cause.