Pin It

The ‘word of the year’ is a word literally no-one ever uses

What the fuck is a youthquake

‘Youthquake’, ‘antifa’ and ‘broflake’ are just some of the words that apparently defined 2017 – a 2017 that me, you and about 99.999 per cent of the living population didn’t live in.

Oxford Dictionaries announced that ‘youthquake’ was this year’s word of the year, made so to reflect the tumultuous political and social climate, which has seen worldwide protest and unrest. From the youth vote that got behind Jeremy Corbyn, to the young voices in the Black Lives Matter movement and those that came out for DACA – young people changed the world this year. Though really – ‘youthquake’ sounds like a Daily Mail moral panic about teens in Milton Keynes wrecking the local shopping centre. 

‘Youthquake’ was reportedly first coined by Vogue editor Diana Vreeland in 1965, to describe the post-war cultural shift within fashion, music and the arts. Across the last year, its usage has increased four-fold. 

Oxford Dictionaries' Casper Grathwohl said it was "not an obvious choice". He told the BBC: “In the UK, where it rose to prominence as a descriptor of the impact of the country’s young people on its general election, calls it out as a word on the move,” he said. 

Horrifyingly, milkshake duck lost out. Broflake, Unicorn (as a verb), Antifa and kompromat (Russian term for material used for blackmail) were also on the list.

Last year’s word was ‘post-truth’, following Trump’s presidential win and the Brexit vote.

Supposedly radical and political a choice, I can’t believe milkshake duck lost to this.