Courtesy of Instax and Fenty BeautyLife & Culture / FeatureWatch this video which puts Fenty Beauty to the testJordan Charles, a model with albinism and Zainab Kwaw-Swanzy help us find out how the brand compares to what is out thereShareLink copied ✔️September 22, 2017Life & CultureFeatureTextKemi AlemoruFilmBec EvansMakeupMarielle Mata There’s been a lot of hype since Rihanna dropped her Fenty Beauty products, mostly owing to the ambitious range of foundations. “All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter,” she explained at her launch. All 40 shades of Fenty were developed with multiple ethnicities in mind from the palest end of the scale to the darkest. Rumours quickly circulated that the dark shades had sold out, and many darker skinned women who often feel ignored said it proved why it was important that stores not only supply darker shades but allow black women to have more power in the makeup industry. fenty beauty has everyone shook pic.twitter.com/YzmkmNuuRZ— MAKEUP ✨ (@BeautyPostss) September 14, 2017 The beauty community and social media users have hailed it as one of the first mainstream brands to really focus on inclusivity. So, as much as we love Rihanna we wanted to put this to the test. We asked Feel Unique to send us the darkest and lightest shades of foundation they supply from their most popular brands to try on models who often struggle to find their perfect shade. Watch Jordan Charles, a model with albinism and Zainab Kwaw-Swanzy of gal-dem, a magazine aimed at women of colour, put the shades to the test. Special thanks to Fenty Beauty, Seen Group and Instax Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThe new relationship dealbreaker: using ChatGPTListen to Tilda Swinton, Mark Ronson and more on Jefferson Hack’s podcast Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekOpenAI CEO Sam Altman’s plan to put AI inside our mindsWant to take a stand against ICE? Here’s how to minimise risk How to date when... you’re chasing your dreamsYoung people are leading a snail mail revivalGrok: Is it possible to escape getting ‘undressed’ by Elon Musk’s AI?Björk slams Trump, Denmark and colonialismA list of very serious pop culture predictions for 2026Our most-read sex and relationships stories of 2025The 21st Century: Q1 ReviewEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy