Courtesy of Instax and Fenty BeautyLife & Culture / FeatureWatch this video which puts Fenty Beauty to the testJordan Charles, a model with albinism and Zainab Kwaw-Swanzy help us find out how the brand compares to what is out thereShareLink copied ✔️September 22, 2017Life & CultureFeatureText Kemi Alemoru Film Bec Evans Makeup Marielle Mata There’s been a lot of hype since Rihanna dropped her Fenty Beauty products, mostly owing to the ambitious range of foundations. “All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter,” she explained at her launch. All 40 shades of Fenty were developed with multiple ethnicities in mind from the palest end of the scale to the darkest. Rumours quickly circulated that the dark shades had sold out, and many darker skinned women who often feel ignored said it proved why it was important that stores not only supply darker shades but allow black women to have more power in the makeup industry. fenty beauty has everyone shook pic.twitter.com/YzmkmNuuRZ— MAKEUP ✨ (@BeautyPostss) September 14, 2017 The beauty community and social media users have hailed it as one of the first mainstream brands to really focus on inclusivity. So, as much as we love Rihanna we wanted to put this to the test. We asked Feel Unique to send us the darkest and lightest shades of foundation they supply from their most popular brands to try on models who often struggle to find their perfect shade. Watch Jordan Charles, a model with albinism and Zainab Kwaw-Swanzy of gal-dem, a magazine aimed at women of colour, put the shades to the test. Special thanks to Fenty Beauty, Seen Group and Instax Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingAnd Love Comes in at the Eye: Passionate portraits from Tom Wood’s archiveThe beloved photographer’s latest book brings together shots of amorous late-night encounters in the nightclubs of Merseyside in the 1980sArt & PhotographyBeautyWhy are women now talking like looksmaxxers?Pull&BearFashionSongs Worth Reading: Sophia Stel and PULL&BEAR find dark academia in ParisMusicDaughter From Hell: The 5 best tracks on Gracie Abrams’ new albumBeauty‘I trust my own body’: The rise of the unquantified self FashionThese photos capture clandestine moments at iconic fashion showsLife & CultureIs this the most corrupt World Cup ever?Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyThe book preserving the Caribbean’s radical creative historyEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy