Watch our love letter to the attitude, style, and sound of Detroit

Showing Up Showing Out is the new collaboration between Carhartt WIP, Dazed and NTS, directed by Margot Bowman and written by Imani Mixon

The entire popular music landscape owes many of its tricks to the city of Detroit during the Motown era. For Detroiters, Motown offers a time-tested model of a thriving artistic network rooted in young, Black ingenuity. Local artists are fortunate to have such a successful archetype of creative independence.

“The people in Detroit gave up their dollars to come to see a Motown Revue at the Fox Theatre, they knew our routines, they knew our songs, they knew our lyrics, and they would sing along and they embraced us and loved us here in the city of Detroit. That’s the reason we’re famous, because Detroit embraced us,” says Motown recording artist Martha Reeves.

Classic Motown is the most useful, long-lasting example of how one city can have a broad influence on the sonic world, but the story doesn’t start or end there. Showing Up Showing Out honours the unbeatable Motown legacy and brings Detroit’s contemporary musical artists into the frame through dreamlike sequences that meld Super8 and HD footage.

We meet singer/songwriter Supercoolwicked as she prepares to release her debut album High Gloss. Then discover harpist Ahya Simone in the tender moments she spends in the city when she isn’t busy reintroducing the harp to newer, younger, cooler audiences and genres simply by being herself. Tunde Olaniran, a Flint native and magnetic pop music artist, prepares to headline Motor City Pride and shares philosophies about what unites the various communities that support him.

The beauty of being in a place like Detroit is that each of these powerhouses know each other and have collaborated or interacted before in some way. We follow Motown Recording artists past and present including Martha Reeves and Icewear Vezzo. Filmmakers Margot Bowman and Imani Mixon bring all the artists together to imagine what life would look like if we cherished the present just as much as the past. Viewers are encouraged to unearth emotions that have more momentum than nostalgia.

Showing Up Showing Out is an ode to the attitude that has kept Detroiters going for so long. The phrase is something you’d hear on the streets of a Detroit block and probably in any other Black city. It means that you don’t just participate in any kind of way, you bring your full self and your best self with you to every endeavour, no matter how big or small. Even though Detroit’s musical history is often erased, mistold or misrepresented, every artist in this film is a testament to the thriving, pulsing spirit that moves the city and its musical imprint forward. With all the usual trappings of a music video, the film is a love letter to Detroit and its music, to the past and the fresh future ahead, told by voices we very rarely get to hear all at once.


Director, Margot Bowman, Writer/ Narrator Imani Mixon, Producer Ben Miller, Cinematographer Mia Cioffi Henry,  Original Artwork Margot Bowman, Stylist Becky Akinyode, Field Producer Paige Wood, First Assistant Camera/ Portrait Photographer Kashira Dowridge, Sound Recordist, Asya Ziyad, DIT/ Art Director, Katy Dresner, Production Assistant, Thalia Esparaza, Production Assistant Leah Hill, Lead Choreographer, Paige Michaels Chanel, Hair and Makeup for Ahya Simone, Marc Tyrell, 

Editor Nick Rondeau, Animation Director Mia Lee, Additional Animation Ana Mouyis, Additional Animation, Stefan, Iyapah, Music, Jay Daniel, Colorist, Sofie Borup, Sound Mix, Evan Campbell, Title Design and Art Direction, Hassan Rahim

Executive Producer (Dazed), Thomas Gorton, Bec Evans, Lauren Ford,  Executive Producer (NTS), Sean AcAuliffe, Femi Adeyemi, Tabitha Thorlu-Bangura, Chantal Adams, Executive Producer (Carhartt WIP), Michael Leuffen, Philipp Maiburg