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EDUN: Exclusive Fashion Film

We give you the filmed version of Ben Toms' shoot with the ethically sourced fashion brand in the latest issue of Dazed & Confused

Set up by Bono and his wife Ali Hewson back in 2005, the ethical label Edun was created to develop trade links and encourage industrial relationships with Africa, with a portion of their production being made there. Under Creative Director Sharon Wauchob this year, the label showed a tenacious Autumn/Winter 2011 Menswear presentation at Milan’s Moda Uomo, entitled 'Storytellers and Liars'. Full of garments that showed off layered fabric and multidimensional construction, the event was hosted by Hewson and Dazed, with all of the pieces displayed to the sounds of British indie rock band The Heartbreaks and a DJ set by The Paddingtons’ Stuee Bevan. Creative direction came from photographer Ben Toms and Dazed’s Senior Menswear Editor Robbie Spencer.

Photography Ben Toms
Robbie Spencer
Tomo Jidai at Streeters
Make-up Gemma Smith-Edhouse at Streeters
Prop and set design Emma Roach
Models Danny Arter at Nevs, Jack Brennan, Thomas Penfound, Matthew Whitehouse at D1
Styling assistant Max Ortega Govela
Hair assistant Michiko Yoshida
Make-up assistant Hadeel El-Tal
Film assistant Denna Cartamkhoob
Digital operator Dougie Irvine