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Clarks Originals Pop-Up Store

The Picadilly store, launched this month, will play host to bands and DJs as well as offering customers a chance to buy the brand's limited edition range

The Clarks Originals S/S 11 range will be launched in a pop-up shop later this month. From the February 7-20, the Clarks’ Piccadilly store will make way for Clarks Originals – dedicating a whole floor to the brand for the first time ever. The store will also be the first place to unveil the S/S 11 campaign starring Cara Delevingne and Josh Beech, which features a collection of models who all have a link to the music industry to capture the rock n’ roll lifestyle Clarks hope their new range will be associated with. The store aims to be a haven for music lovers and fans of the brand, with live sets by up-and-coming Strummerville bands and Clash DJs providing the beats. The Spring Summer range includes collaborations with Millerain for men and Laura Ashley for women, as well as featuring classic styles in limited edition colours and fabrics. 

Clarks pop-up shop will run between 7th and 20th February at Clarks, 101 Regents St, London, W1B 4EZ