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Giuliano Fujiwara Menswear A/W11

Masataka Matsumura showed a coat focused collection with colourful shoes and outerwear with elaborate panelling and pleats

Masataka Matsumura'sĀ Autumn Winter collection for Giulano Fujiwara looked closely at coats. Parkas, single breasted and pea coats all took such an ordinary wardrobe piece and made it an object of beauty. Many of them had decorative but skillful panels, others boasted elaborate pleats or loose collars. A bomber jacket came equipped with multiple pockets, and the mentioned parka coats - in beige and blue - will cause havoc among Giuliano Fujiwara devotees. The range of accessories impressed, especially the sunglasses, but it was the colourful pink and blue shoes that most people noticed.

Dazed Digital: What was the red thread going through the show?
Masataka Matsumura:
This time I wanted to concentrate a bit more on reality, it was one of my key words. I took a lot of ideas from our daily wardrobe basically. For example, casual workwear that's a bit military inspired, that's how people mix it, with a bit added tailoring.

DD: You've seem to have focused on coats...
Masataka Matsumura:
Yes I did, and quite a few of them have panelling, and that's because I wanted to focus on a square pattern that is continoius in the garment.

DD: There were also pleats in quite a few pieces...
Masataka Matsumura
: It's the lapels on the jacket or coat that have been separated from the garment, it's loose in one end.

DD: Tell me about the fabrics...
Masataka Matsumura: It's basic Italian wool, cashmere mixed with felt and a few technical fabrics where the yarns are more concentrated.

DD: Favourite piece?
Masataka Matsumura:
The wedge heel shoe in pink and the pea coat with detachable lapel.

See all the exclusive coverage from Menswear AW11>>